Files

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VPS admin 3f9c86f823 docs: Phase A repo structure — archive, product, kebab-case

- Move copilot history and CSV to docs/archive/
- Add docs/product/ (SSP, intermediate, genre packs) and engineering/adrs/
- Rename all spaced/special-char doc paths to kebab-case
- Nest competitive GTM under docs/gtm/competitive/
- Point README and NORTH_STAR at CANONICAL_STRATEGY
- Leave code/ unchanged for later monorepo Phase B

2026-07-18 05:23:43 +00:00

competitive

docs: Phase A repo structure — archive, product, kebab-case

2026-07-18 05:23:43 +00:00

channel-strategy.md

docs: Phase A repo structure — archive, product, kebab-case

2026-07-18 05:23:43 +00:00

ideal-customer-profile.md

docs: Phase A repo structure — archive, product, kebab-case

2026-07-18 05:23:43 +00:00

partner-one-pager.md

docs: Phase A repo structure — archive, product, kebab-case

2026-07-18 05:23:43 +00:00

README.md

docs: Phase A repo structure — archive, product, kebab-case

2026-07-18 05:23:43 +00:00

sales-and-marketing.md

docs: Phase A repo structure — archive, product, kebab-case

2026-07-18 05:23:43 +00:00

README.md

Go-to-market

Channel, sales, and competitive materials. Must describe the company in Canonical Strategy — not a thinner or different product.

Doc	Purpose
ideal-customer-profile.md	Who we target
channel-strategy.md	Distribution channels
sales-and-marketing.md	Sales and marketing playbook
partner-one-pager.md	Partner sell-sheet
competitive/intelligence.md	Competitor landscape
competitive/moats-and-risks.md	Moats and risks

Note: Some GTM docs still reflect older partner-dashboard-first framing. Treat strategy as source of truth until those docs are revised.