# Genre pack — Salon (deep example)

**Status:** working shell from planning conversation (not locked)  
**Vertical:** appointment-based beauty / hair  
**Assumes Layer A** (Discovery foundation) already ranked or clean.

**Core 3 rule:** set on **GBP** first; mirror on Apple Business Connect / Bing Places where the field exists. GBP = richest; Apple = mid; Bing = thinnest.

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## Must address (beyond Layer A)

| Action (owner language) | Placeholder example | GBP | Apple Business Connect | Bing Places |
| :--- | :--- | :---: | :---: | :---: |
| Primary category + 1–2 secondaries | Hair salon; Nail salon; Beauty salon | ✓ | ✓ | ✓ |
| Services list | Haircut, Color, Balayage, Blowout | ✓ strong | thinner — fold detail into description if no services field | thinner — same |
| Booking URL | Mindbody / Square / Booksy link | ✓ (+ website) | website / appointment link if present | link fields if present |
| Accessibility | Wheelchair accessible entrance | ✓ where offered | ✓ where offered | ✓ where offered |

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## High-value recommended

| Action | Placeholder / note | Core 3 coverage |
| :--- | :--- | :--- |
| Attributes that match real ask patterns | women-led, LGBTQ+ friendly, wifi, parking — *only if true* | **Mostly GBP**; not all exist on Apple/Bing — don’t invent checkboxes there |
| Known-for specialties | “bridal hair,” “curly specialists” | description + photos + services on all Core 3 — **not** fake attribute checkboxes |
| 5–10 real work photos | before/after, salon floor (real, not stock) | **GBP / Apple** strong; Bing weaker |
| Staff / credentials | only if true | platform-specific; skip if none |

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## Example ranked punch list (3–7)

If Layer A is clean, a salon might see:

1. Fix primary category (Hair salon) on Core 3  
2. Add booking link on GBP + website  
3. List top 4 services (Haircut, Color, Balayage, Blowout)  
4. Add “curly specialists” to description (known-for)  
5. Upload 5 real work photos on GBP  
6. Mirror hours + booking URL on Apple Business Connect  

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## Out of scope for this pack shell

Full Google attribute schema, review response playbooks, MCP/endpoints.