# Genre pack — Bakery (deep example)

**Status:** working shell — **not locked**  
**Vertical:** local retail / food — products & known-for more than “book a slot”  
**Assumes Layer A** (Discovery foundation) already ranked or clean.

**Evidence honesty (2026-09-15):** first matrices were SME/local-SEO practice + invented example businesses, **not** a live Core 3 schema dump. After Desk’s source check: Layer A fields are real across Core 3; dine-in/takeout/delivery and rich amenities are **GBP-strong** (Apple Good to Know partial; Bing thinner). “Homemade muffins” is **not** a Core-3 checkbox — description/photos/products + known-for.

**Core 3 rule:** set on **GBP** first; mirror on Apple / Bing where the field exists.  
**Confidence:** `sourced` = field family confirmed in official docs; `placeholder example` = illustrative cell value only.

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## Field matrix — parent / child × Core 3

Example business (placeholder): **Whidbey Muffin Co.**

| Parent | Child | GBP | Apple Business Connect | Bing Places | Confidence | Why it matters |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| Identity | Name | Whidbey Muffin Co. | Whidbey Muffin Co. | Whidbey Muffin Co. | sourced field; placeholder example | NAP — foundation for all discovery |
| Identity | Address | 88 Harbor Rd, Coupeville, WA 98239 | same | same | sourced field; placeholder example | Place match; wrong pin = wrong local answers |
| Identity | Phone | (360) 555-0199 | same | same | sourced field; placeholder example | Reachability + validation path |
| Identity | Website | https://whidbeymuffins.example | same | same | sourced field; placeholder example | Menu/order proof when platform commerce fields are thin |
| Category | Primary | Bakery | Bakery | Bakery | sourced field; placeholder example | Drives attribute/service shapes and assistant expectations |
| Category | Secondary | Coffee shop *(if true)* | Cafe / Coffee *(if true)* | Cafe *(if true)* | sourced field; placeholder example | Only if true — wrong secondary confuses “what is this place?” |
| Hours | Weekly | Tue–Sun 7–3; Mon closed | same | same | sourced field; placeholder example | Bakeries live/die on early/weekend hours accuracy |
| Hours | Special *(rec)* | Thanksgiving: closed | same | same | sourced field family; placeholder example | Stops “open now” lies on holidays |
| Description | Short bio | “Sourdough & homemade muffins on Whidbey.” | same idea ≤ limit | same | sourced field; placeholder example | Primary carrier for known-for when no product checkbox exists |
| Service options | Dine-in / takeout / delivery | Dine-in: Yes; Takeout: Yes; Delivery: No | partial amenity / Good to Know | partial | **GBP-strong**; Apple/Bing partial | Matches how people ask (“can I get takeout?”) |
| Links | Menu / order URL | https://…/menu | URL / website | URL / website | sourced where URL/Actions exist; placeholder example | Bridges recommend → buy without full marketplace integration |
| Attributes | Amenities *(rec)* | Outdoor seating; Wi‑Fi; Kid-friendly *(verify per GBP category)* | Outdoor / Wi‑Fi if Good to Know offers | limited | not all universal — verify | Real ask filters; never invent |
| Products / proof | Known-for *(rec)* | Photos: muffins, sourdough *(not a checkbox)* | product/storefront photos | if supported | capability sourced; “muffin attribute” **not** a Core-3 field | Proof for AI readiness “would recommend for muffins” |

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## Must vs recommended (summary)

**Must (beyond Layer A):** category; known-for in description; hours; service options; menu/order URL if online sales.  
**High-value recommended:** verified amenities; product photos; special hours when seasonal.

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## Example ranked punch list (3–7)

1. Set category Bakery (+ Coffee shop if true) on Core 3  
2. Put “sourdough & muffins” in short description everywhere  
3. Confirm weekend / early-open hours on Core 3  
4. Set dine-in + takeout on GBP; mirror where Apple/Bing allow  
5. Add menu or order URL on GBP + website  
6. Add 5 product photos on GBP  

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## Out of scope / next evidence pass

Per-category GBP attributes for Bakery (US); Apple Good to Know food amenities; Bing depth. MCP/endpoints out of scope here.