# Go-to-market

Channel, sales, and competitive materials. Must describe the company in [Canonical Strategy](../strategy/CANONICAL_STRATEGY.md) — not a thinner or different product.

| Doc | Purpose |
|-----|---------|
| [ideal-customer-profile.md](./ideal-customer-profile.md) | Who we target |
| [channel-strategy.md](./channel-strategy.md) | Distribution channels |
| [sales-and-marketing.md](./sales-and-marketing.md) | Sales and marketing playbook |
| [partner-one-pager.md](./partner-one-pager.md) | Partner sell-sheet |
| [competitive/intelligence.md](./competitive/intelligence.md) | Competitor landscape |
| [competitive/moats-and-risks.md](./competitive/moats-and-risks.md) | Moats and risks |

**Note:** Some GTM docs still reflect older partner-dashboard-first framing. Treat strategy as source of truth until those docs are revised.