# Glossary

Running definitions for industry terms used in geolocal.io planning.  
**Rule:** first use in a thread explains the term; after that the acronym is fine. Add new entries here when a term appears.

| Term | Meaning |
| :--- | :--- |
| **NAP** | **N**ame, **A**ddress, **P**hone — the core business identity fields. Local search (and AI assistants that lean on local listings) need NAP to be consistent across Google, Apple Maps, Bing, Yelp, the website, and any owned record. Mismatches confuse ranking and recommendations. |