# GTM — geolocal.io

Partner-first go-to-market strategy and collateral.

## Files

| File | Description |
|------|-------------|
| [Ideal Customer Profile](./Ideal%20Customer%20Profile.md) | Who we target: agencies, SEO consultants, CoCs |
| [Channel Strategy](./ChannelStrategy.md) | 3-pronged distribution: agencies, vertical subdomains, SEO |
| [Sales and Marketing](./Sales%20and%20marketing.md) | Playbook, messaging, funnel |
| [Competitive Intelligence](./Competitive%20Intelligence.md) | Competitor mapping and positioning |
| [Competitive Moats & Risks](./Competitive%20moats%20and%20risks.md) | Defensibility and threat analysis |
| [Partner One-Pager](./Partner%20One-Pager.md) | Agency sell-sheet (ready to send) |

All content here must align with [NORTH_STAR.md](../../NORTH_STAR.md).