PDF readers only saw "North Star" references; the actual BUSINESS_PLAN.md
intent statement now sits as "The North Star" before the three claims, with
framing prose pointing at that section.
Rewrite ALTERNATE_BUSINESS_PROPOSAL.md so problem, audit, ticket set,
differentiators, and open questions each ladder to discovered +
recommended accurately by AI assistants — not tangential product ideas.
New docs/ALTERNATE_BUSINESS_PROPOSAL.md on planning-selfserve-audit;
does not amend the self-serve concept SoT. Synthesizes two-lane
remediation, r/localseo AI-visibility pain, Localeze paywall, and
Foursquare Placemaker / Places pipe into an alternate commercial thesis.