Point README and BUSINESS_PLAN at planning-selfserve-audit /
review/ready; list concept SoT, conventions, writing-rules,
alternate proposal, and research PDF already on tip. No product
decisions invented.
Regenerate with the first-published Chrome HTML theme (cover card,
#0f3d5c tables/headings, confidential badge, no Chrome header/footer)
while keeping tightened content from 163ee8a.
Remove muffin-shop retelling (claim 1 already owns it), meta how-to-read
and receipts framing, and repeated North Star callbacks; keep claims,
verbatim North Star, tables, and viability case. Regenerate PDF.
PDF readers only saw "North Star" references; the actual BUSINESS_PLAN.md
intent statement now sits as "The North Star" before the three claims, with
framing prose pointing at that section.
Rewrite ALTERNATE_BUSINESS_PROPOSAL.md so problem, audit, ticket set,
differentiators, and open questions each ladder to discovered +
recommended accurately by AI assistants — not tangential product ideas.
New docs/ALTERNATE_BUSINESS_PROPOSAL.md on planning-selfserve-audit;
does not amend the self-serve concept SoT. Synthesizes two-lane
remediation, r/localseo AI-visibility pain, Localeze paywall, and
Foursquare Placemaker / Places pipe into an alternate commercial thesis.
Capture Localeze/Data Axle/Yext-class fan-out caveats as architect
guidance, and hyperlink Data Axle, Localeze/TransUnion, and
Foursquare Places to their canonical pages in that section.
Replace label-only paths with first step / submit / proof / wait /
success for ranks 1–14, plus muffin-shop day-in-the-life of one
audit button firing GBP, Foursquare, and Data Axle tickets.
Amend the black-box solution: audit findings become per-platform
correction tickets; held multi-platform verification is the moat.
Frame as work to design, not built.
Explain unreconciled NAP copies across platforms and syndicators,
the claim-as-source-of-truth fix, and the three-frame visual without
implementation detail.
Give Bing Places and Yelp real weight next to GBP/Apple, note Core 3
richness order, and treat aggregators as a fact-distribution layer
for Presence — not a genre parent.
Capture tourism intermediates, chambers, and agency partners as
acquisition — orthogonal to genre taxonomy — and record ads vs
intermediate-first vs both without inventing BBB.
Split destination workshop from service-area trades, narrow beauty
away from healthcare, demote hybrid to a cross-cutting flag, and note
GBP's flat GCID catalog as outbound maps only.
Capture the phased owner-to-AI audit wedge (promise, verify, dual scores, self-serve loop, demand, graph-as-Northstar) so it is durable on a branch off planning-rev2.