Scribe Core listings / Core 3 vocab and 2017 foundation bar

Owner vocabulary + six-point good-enough foundation essence.

docs/GLOSSARY.md

@@ -6,3 +6,8 @@ Running definitions for industry terms used in geolocal.io planning.
 | Term | Meaning |
 | :--- | :--- |
 | **NAP** | **N**ame, **A**ddress, **P**hone — the core business identity fields. Local search (and AI assistants that lean on local listings) need NAP to be consistent across Google, Apple Maps, Bing, Yelp, the website, and any owned record. Mismatches confuse ranking and recommendations. |
+| **GBP** | **G**oogle **B**usiness **P**rofile — Google’s local business listing (formerly Google My Business). Hours, categories, services, photos, and reviews owners manage for Maps / Search visibility. |
+| **Apple Business Connect** | Apple’s tool for managing how a business appears in Apple Maps, Siri, and related Apple surfaces. |
+| **Bing Places** | Microsoft’s local business listing for Bing and related Microsoft surfaces. |
+| **Core listings** | Owner-facing term for the main places customers (and AI) look a business up. Prefer this over “citations” / “directories” with owners. |
+| **Core 3** | The common US min-bar listing set: GBP, Apple Business Connect, Bing Places. Genre/market adds (Yelp, Facebook, TripAdvisor, vertical dirs) are separate. |

docs/strategy/BUSINESS_PLAN.md

@@ -91,6 +91,22 @@ Keep to **three top-line outcomes**, each with plain “why not yet” underneat
 
 **Agreed essence so far:** scorecard is owner-plain (exist / know what you do / would recommend), not a long SEO audit. How we *measure* “would recommend” (heuristics vs live assistant checks, free vs paid depth) is still open discussion — do not treat packaging ideas as POR until Ty says they stick.
 
+### 2017 good-enough foundation (working direction — essence)
+
+Owner vocab (use these terms going forward):
+- **Core listings** — main places customers (and AI) look the business up
+- **The Core 3** — GBP, Apple Business Connect, Bing Places
+
+Foundation bar (brick-and-mortar local) — not reviews, photo perfection, or ranking #1:
+1. One clear identity — correct NAP everywhere that matters; no competing duplicates
+2. Claimed Core 3 listings (genre/market adds are separate, not universal min-bar)
+3. Accurate hours (incl. obvious holiday/seasonal where relevant)
+4. Right category + short plain “what you do”
+5. Reachable — working phone and/or website/contact path
+6. Not contradictory — site vs Core 3 don’t disagree on name/place/hours
+
+Checked *on* the Core 3 (and the site). Prerequisite for 2027 work **when flaws exist**; skip invented hygiene if already clean.
+
 ### Validation gate (working direction — essence)
 
 Anyone using GeoLocal tools must pass a **business-representation check** first (e.g. prove control of a contact channel tied to that business). Mechanism details and free/silver/gold allotments stay open until COGS is real — only the gate itself is directional essence so far.
@@ -147,6 +163,7 @@ If something here conflicts with `CANONICAL_STRATEGY.md`, resolve on purpose in
 | 2026-09-15 | Working direction: owner scorecard ladder — knows you exist / knows what you do / would recommend you (wording TBD); open whether v1 recommend = heuristic vs live assistant pings |
 | 2026-09-15 | Process note: scribe essence of agreed direction only — exploratory packaging stays out of POR until it sticks |
 | 2026-09-15 | Essence: validation gate before tool use (prove you represent the business); plan tier numbers still open |
+| 2026-09-15 | Essence: owner vocab Core listings / Core 3; 2017 foundation six-point bar checked on Core 3 + site |
 
 ---