Scribe Core listings / Core 3 vocab and 2017 foundation bar

Owner vocabulary + six-point good-enough foundation essence.
2026-09-15 17:23:20 +00:00
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@@ -91,6 +91,22 @@ Keep to **three top-line outcomes**, each with plain “why not yet” underneat

 **Agreed essence so far:** scorecard is owner-plain (exist / know what you do / would recommend), not a long SEO audit. How we *measure* “would recommend” (heuristics vs live assistant checks, free vs paid depth) is still open discussion — do not treat packaging ideas as POR until Ty says they stick.

+### 2017 good-enough foundation (working direction — essence)
+
+Owner vocab (use these terms going forward):
+- **Core listings** — main places customers (and AI) look the business up
+- **The Core 3** — GBP, Apple Business Connect, Bing Places
+
+Foundation bar (brick-and-mortar local) — not reviews, photo perfection, or ranking #1:
+1. One clear identity — correct NAP everywhere that matters; no competing duplicates
+2. Claimed Core 3 listings (genre/market adds are separate, not universal min-bar)
+3. Accurate hours (incl. obvious holiday/seasonal where relevant)
+4. Right category + short plain “what you do”
+5. Reachable — working phone and/or website/contact path
+6. Not contradictory — site vs Core 3 don’t disagree on name/place/hours
+
+Checked *on* the Core 3 (and the site). Prerequisite for 2027 work **when flaws exist**; skip invented hygiene if already clean.
+
 ### Validation gate (working direction — essence)

 Anyone using GeoLocal tools must pass a **business-representation check** first (e.g. prove control of a contact channel tied to that business). Mechanism details and free/silver/gold allotments stay open until COGS is real — only the gate itself is directional essence so far.
@@ -147,6 +163,7 @@ If something here conflicts with `CANONICAL_STRATEGY.md`, resolve on purpose in
 | 2026-09-15 | Working direction: owner scorecard ladder — knows you exist / knows what you do / would recommend you (wording TBD); open whether v1 recommend = heuristic vs live assistant pings |
 | 2026-09-15 | Process note: scribe essence of agreed direction only — exploratory packaging stays out of POR until it sticks |
 | 2026-09-15 | Essence: validation gate before tool use (prove you represent the business); plan tier numbers still open |
+| 2026-09-15 | Essence: owner vocab Core listings / Core 3; 2017 foundation six-point bar checked on Core 3 + site |

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