Punt Apple API schema; save Insights KPI source URL

Later proof/retention layer noted; no invented metrics or API names.

docs/strategy/BUSINESS_PLAN.md

@@ -117,6 +117,9 @@ Checked *on* the Core 3 (and the site). Prerequisite for 2027 work **when flaws
 
 ### Surfacing work to owners (working direction — essence)
 
+**Later proof layer (working idea, not free first-hour):** platform KPI telemetry (e.g. Apple Insights — searches, place card views, Actions). Owner language: found you → tapped directions/call. Pair with GBP performance later. Show only what platforms return — never invent numbers. Fit = ongoing AI readiness / retention, not the initial free scorecard.
+
+
 Three layers (not one giant schema): **A** universal Discovery foundation → **B** thin genre pack → **C** known-for overlay. Scorecard first, then 3–7 actions max by impact.
 
 Deep example packs: [`docs/product/genre-packs/salon.md`](../product/genre-packs/salon.md), [`docs/product/genre-packs/bakery.md`](../product/genre-packs/bakery.md). Index: [`docs/product/genre-packs.md`](../product/genre-packs.md).
@@ -186,6 +189,7 @@ If something here conflicts with `CANONICAL_STRATEGY.md`, resolve on purpose in
 | 2026-09-15 | Replaced guessed genre matrices with sourced Core 3 field map (core3-field-map.md); salon/bakery = application notes only |
 | 2026-09-15 | Apple Core 3 column = UI labels until Business Connect Location API v1.3 field list dumped; no invented Apple schema names |
 | 2026-09-15 | Apple column filled from Configure location attributes guide; still BLOCKED on API camelCase names + per-genre attribute enums |
+| 2026-09-15 | Punted Apple partner API schema rabbit hole; noted Insights-style KPIs as later proof/retention (SOURCES.md); still BLOCKED on per-genre attribute enums |
 
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