Add salon and bakery genre pack shells

Layer A/B/C surfacing direction plus Core 3 coverage notes.

docs/strategy/BUSINESS_PLAN.md

@@ -115,6 +115,12 @@ Checked *on* the Core 3 (and the site). Prerequisite for 2027 work **when flaws
 
 **Foundation sync (P1)** across Core 3: NAP + primary category + hours + website URL + short description + service-area/address mode. Phone lives in NAP but must match. P2 (attributes, photos, menus, booking, secondary categories) is genre/known-for gated — not universal min-bar.
 
+### Surfacing work to owners (working direction — essence)
+
+Three layers (not one giant schema): **A** universal Discovery foundation → **B** thin genre pack → **C** known-for overlay. Scorecard first, then 3–7 actions max by impact.
+
+Deep example packs: [`docs/product/genre-packs/salon.md`](../product/genre-packs/salon.md), [`docs/product/genre-packs/bakery.md`](../product/genre-packs/bakery.md). Index: [`docs/product/genre-packs.md`](../product/genre-packs.md).
+
 ### Validation gate (working direction — essence)
 
 Anyone using GeoLocal tools must pass a **business-representation check** first (e.g. prove control of a contact channel tied to that business). Mechanism details and free/silver/gold allotments stay open until COGS is real — only the gate itself is directional essence so far.
@@ -174,6 +180,7 @@ If something here conflicts with `CANONICAL_STRATEGY.md`, resolve on purpose in
 | 2026-09-15 | Essence: owner vocab Core listings / Core 3; 2017 foundation six-point bar checked on Core 3 + site |
 | 2026-09-15 | Essence: two tiers — Discovery foundation → AI readiness (owner names); measure both early, fix foundation first when broken |
 | 2026-09-15 | Essence: P1 foundation sync = NAP + category + hours + website + description + service-area mode; P2 genre/known-for gated |
+| 2026-09-15 | Essence: Layer A/B/C surfacing; deep pack shells for salon + bakery under docs/product/genre-packs/ |
 
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