Add salon and bakery genre pack shells

Layer A/B/C surfacing direction plus Core 3 coverage notes.

docs/product/genre-packs.md

@@ -1,23 +1,34 @@
 # Genre packs
 
-Generic business fields are scaffolding. Durable differentiation is **genre-specific primitives**.
+**Structural direction (working):** three layers when surfacing work to owners — not one giant schema dump.
 
-## Planned packs
+| Layer | What | Owner hears |
+| :--- | :--- | :--- |
+| **A — Universal** | Discovery foundation: NAP + Core 3 claimed + hours + website + description + service-area mode + no duplicates/contradictions | Everyone’s first punch list |
+| **B — Genre pack** | Thin ranked list for that vertical (secondaries, high-value attributes, services/menu shape, booking/links, maybe one vertical directory) | “For salons like yours, next is X” — never “schema” |
+| **C — Known-for** | From the owner’s own words | Extra attributes/photos/proof + later AI-readiness queries |
 
-- Auto repair (see [UC-01](./use-cases/uc-01-endpoint-auto-repair.md))  
-- Beauty  
-- Home services  
-- Tourism activity ([UC-02](./use-cases/uc-02-intermediate-tourism-board.md) context)  
-- **Local retail / general store** (see [UC-03](./use-cases/uc-03-local-retail-general-store.md)) — assortment signals, house specialties, hours, visit path  
+**Surface rule:** scorecard ladder first (exist → know what you do → would recommend), then **3–7 actions max**, sorted by impact. Genre pack ranks the backlog.
+
+**Core 3 coverage rule:** **GBP** is richest; Apple Business Connect mid; Bing Places thinnest. Pack actions: set on GBP; mirror on Apple/Bing where the field exists.
+
+## Deep example packs (planning-rev2)
+
+- [Salon](./genre-packs/salon.md)
+- [Bakery](./genre-packs/bakery.md)
+
+## Earlier planned packs (from main / prior docs)
+
+- Auto repair (see [UC-01](./use-cases/uc-01-endpoint-auto-repair.md))
+- Beauty (overlaps salon — reconcile later)
+- Home services
+- Tourism activity ([UC-02](./use-cases/uc-02-intermediate-tourism-board.md))
+- Local retail / general store ([UC-03](./use-cases/uc-03-local-retail-general-store.md))
 
 ## Why this matters
 
-Assistants evaluate helpfulness by whether the business answers the *right* questions for its category. “Do you work on Korean transmissions?” is not the same shape as “Do you have a toothbrush?” or “Are the chicken strips still a thing?”
-
-## Sequencing
-
-Services packs may ship first for pilot speed. Retail is **in scope**, not a strategy exception.
+Assistants evaluate helpfulness by whether the business answers the *right* questions for its category. Salon booking ≠ bakery known-for products.
 
 ## Detail source
 
-[Canonical Strategy](../strategy/CANONICAL_STRATEGY.md) §1a and genre primitives.
+Conversation checkpoint on `planning-rev2`; [BUSINESS_PLAN.md](../strategy/BUSINESS_PLAN.md); [Canonical Strategy](../strategy/CANONICAL_STRATEGY.md) §1a.