Add salon and bakery genre pack shells

Layer A/B/C surfacing direction plus Core 3 coverage notes.
2026-09-15 17:44:37 +00:00
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+# Genre pack — Bakery (deep example)
+
+**Status:** working shell from planning conversation (not locked)  
+**Vertical:** local retail / food — products & known-for more than “book a slot”  
+**Assumes Layer A** (Discovery foundation) already ranked or clean.
+
+**Core 3 rule:** set on **GBP** first; mirror on Apple Business Connect / Bing Places where the field exists. GBP = richest; Apple = mid; Bing = thinnest.
+
+---
+
+## Must address (beyond Layer A)
+
+| Action (owner language) | Placeholder example | GBP | Apple Business Connect | Bing Places |
+| :--- | :--- | :---: | :---: | :---: |
+| Primary category (+ secondary if real) | Bakery; Cafe / Coffee shop if true | ✓ | ✓ | ✓ |
+| Known-for in description | “sourdough & muffins” | ✓ | ✓ | ✓ |
+| Hours accuracy | Weekends / early open correct | ✓ | ✓ | ✓ |
+| Service options | dine-in / takeout / delivery | ✓ attributes | partial | partial |
+| Ordering or menu URL | online order or PDF menu | ✓ (+ website) | link fields if present | link fields if present |
+
+---
+
+## High-value recommended
+
+| Action | Placeholder / note | Core 3 coverage |
+| :--- | :--- | :--- |
+| Attributes (*only if true*) | outdoor seating, wheelchair accessible, wifi, kid-friendly, pet-friendly | **GBP-heavy**; Apple/Bing partial — mirror where fields exist |
+| Products / proof for known-for | “homemade muffins” → products, photos, description + later AI-readiness queries | **Not** a Core-3 checkbox — don’t force fake attributes |
+| Peak / holiday hours | Thanksgiving week, summer weekend rush | ✓ Core 3 when seasonal |
+
+---
+
+## Example ranked punch list (3–7)
+
+If Layer A is clean, a bakery might see:
+
+1. Set category Bakery (+ Coffee shop if true) on Core 3  
+2. Put “sourdough & muffins” in the short description everywhere  
+3. Confirm weekend / early-open hours on Core 3  
+4. Set dine-in + takeout on GBP; mirror where Apple/Bing allow  
+5. Add menu or order URL on GBP + website  
+6. Add 5 product photos (muffins, sourdough) on GBP  
+
+---
+
+## Out of scope for this pack shell
+
+Full Google food schema, delivery-marketplace integrations, MCP/endpoints.
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+# Genre pack — Salon (deep example)
+
+**Status:** working shell from planning conversation (not locked)  
+**Vertical:** appointment-based beauty / hair  
+**Assumes Layer A** (Discovery foundation) already ranked or clean.
+
+**Core 3 rule:** set on **GBP** first; mirror on Apple Business Connect / Bing Places where the field exists. GBP = richest; Apple = mid; Bing = thinnest.
+
+---
+
+## Must address (beyond Layer A)
+
+| Action (owner language) | Placeholder example | GBP | Apple Business Connect | Bing Places |
+| :--- | :--- | :---: | :---: | :---: |
+| Primary category + 1–2 secondaries | Hair salon; Nail salon; Beauty salon | ✓ | ✓ | ✓ |
+| Services list | Haircut, Color, Balayage, Blowout | ✓ strong | thinner — fold detail into description if no services field | thinner — same |
+| Booking URL | Mindbody / Square / Booksy link | ✓ (+ website) | website / appointment link if present | link fields if present |
+| Accessibility | Wheelchair accessible entrance | ✓ where offered | ✓ where offered | ✓ where offered |
+
+---
+
+## High-value recommended
+
+| Action | Placeholder / note | Core 3 coverage |
+| :--- | :--- | :--- |
+| Attributes that match real ask patterns | women-led, LGBTQ+ friendly, wifi, parking — *only if true* | **Mostly GBP**; not all exist on Apple/Bing — don’t invent checkboxes there |
+| Known-for specialties | “bridal hair,” “curly specialists” | description + photos + services on all Core 3 — **not** fake attribute checkboxes |
+| 5–10 real work photos | before/after, salon floor (real, not stock) | **GBP / Apple** strong; Bing weaker |
+| Staff / credentials | only if true | platform-specific; skip if none |
+
+---
+
+## Example ranked punch list (3–7)
+
+If Layer A is clean, a salon might see:
+
+1. Fix primary category (Hair salon) on Core 3  
+2. Add booking link on GBP + website  
+3. List top 4 services (Haircut, Color, Balayage, Blowout)  
+4. Add “curly specialists” to description (known-for)  
+5. Upload 5 real work photos on GBP  
+6. Mirror hours + booking URL on Apple Business Connect  
+
+---
+
+## Out of scope for this pack shell
+
+Full Google attribute schema, review response playbooks, MCP/endpoints.