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+# NORTH_STAR — geolocal.io
+
+## Vision
+Enable independent local businesses (the 98%+ long tail ignored by big platforms) to be discovered, tell their story, showcase visuals, and complete bookings/payments seamlessly through agentic AI (ChatGPT, Claude, Gemini, etc.).
+
+We act as the invisible MCP infrastructure layer so business owners and their agencies/CoCs never have to manage the complexity.
+
+## Core Goals (aligned with Hermes principles)
+1. Channel AI intelligence reliably into local commerce processes.
+2. Ensure efficient, accurate, affordable context for agents.
+3. Enable natural language direction for partners and businesses.
+
+## Key Principles
+- Users (businesses, agencies, CoCs) interact with us like a high-performing black-box employee — no internals management.
+- Optimize for trust, low friction, and long-term reliability over raw capability.
+- Every decision (tech, GTM, pricing, data) evaluated against this North Star.
+
+This document is the single source of truth. All other docs in investors/, legal/, engineering/, and gtm/ must reference and align with it.