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Replace guessed genre matrices with sourced Core 3 field map

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Salon/bakery packs are application notes only; attributes blocked until live pull.
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porbot
2026-09-15 17:59:39 +00:00
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docs/product/genre-packs/bakery.md
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# Genre pack — Bakery (deep example)
**Status:** working shell — **not locked**
**Vertical:** local retail / food — products & known-for more than “book a slot”
**Assumes Layer A** (Discovery foundation) already ranked or clean.
**Vertical:** local retail / food
**Evidence honesty (2026-09-15):** first matrices were SME/local-SEO practice + invented example businesses, **not** a live Core 3 schema dump. After Desk’s source check: Layer A fields are real across Core 3; dine-in/takeout/delivery and rich amenities are **GBP-strong** (Apple Good to Know partial; Bing thinner). “Homemade muffins” is **not** a Core-3 checkbox — description/photos/products + known-for.
**Schema SoT:** [core3-field-map.md](./core3-field-map.md) (sourced). This file is **genre application notes + illustrative examples only** — not a guessed schema.
**Core 3 rule:** set on **GBP** first; mirror on Apple / Bing where the field exists.
**Confidence:** `sourced` = field family confirmed in official docs; `placeholder example` = illustrative cell value only.
**Assumes Layer A** from the sourced Core 3 map is ranked or clean first.
---
## Field matrix — parent / child × Core 3
## How bakery uses the sourced Core 3 map
Example business (placeholder): **Whidbey Muffin Co.**
| Parent | Child | GBP | Apple Business Connect | Bing Places | Confidence | Why it matters |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| Identity | Name | Whidbey Muffin Co. | Whidbey Muffin Co. | Whidbey Muffin Co. | sourced field; placeholder example | NAP — foundation for all discovery |
| Identity | Address | 88 Harbor Rd, Coupeville, WA 98239 | same | same | sourced field; placeholder example | Place match; wrong pin = wrong local answers |
| Identity | Phone | (360) 555-0199 | same | same | sourced field; placeholder example | Reachability + validation path |
| Identity | Website | https://whidbeymuffins.example | same | same | sourced field; placeholder example | Menu/order proof when platform commerce fields are thin |
| Category | Primary | Bakery | Bakery | Bakery | sourced field; placeholder example | Drives attribute/service shapes and assistant expectations |
| Category | Secondary | Coffee shop *(if true)* | Cafe / Coffee *(if true)* | Cafe *(if true)* | sourced field; placeholder example | Only if true — wrong secondary confuses “what is this place?” |
| Hours | Weekly | Tue–Sun 7–3; Mon closed | same | same | sourced field; placeholder example | Bakeries live/die on early/weekend hours accuracy |
| Hours | Special *(rec)* | Thanksgiving: closed | same | same | sourced field family; placeholder example | Stops “open now” lies on holidays |
| Description | Short bio | “Sourdough & homemade muffins on Whidbey.” | same idea ≤ limit | same | sourced field; placeholder example | Primary carrier for known-for when no product checkbox exists |
| Service options | Dine-in / takeout / delivery | Dine-in: Yes; Takeout: Yes; Delivery: No | partial amenity / Good to Know | partial | **GBP-strong**; Apple/Bing partial | Matches how people ask (“can I get takeout?”) |
| Links | Menu / order URL | https://…/menu | URL / website | URL / website | sourced where URL/Actions exist; placeholder example | Bridges recommend → buy without full marketplace integration |
| Attributes | Amenities *(rec)* | Outdoor seating; Wi‑Fi; Kid-friendly *(verify per GBP category)* | Outdoor / Wi‑Fi if Good to Know offers | limited | not all universal — verify | Real ask filters; never invent |
| Products / proof | Known-for *(rec)* | Photos: muffins, sourdough *(not a checkbox)* | product/storefront photos | if supported | capability sourced; “muffin attribute” **not** a Core-3 field | Proof for AI readiness “would recommend for muffins” |
| Sourced child | Bakery note | Core 3 parity |
| :--- | :--- | :--- |
| Name / Address / Phone / Website | Must match (illustrative: Whidbey Muffin Co.) | Full |
| Primary + additional categories | Bakery; Coffee shop / Cafe **only if true** | Full |
| Regular / special hours | Early open + weekend accuracy; holiday closed | Full |
| Description / profile | Primary home for known-for (“sourdough & muffins”) — **not** a fake checkbox | GBP `profile`; Bing `Description`; Apple place-card copy |
| Service area | Storefront vs delivery-only must match reality | GBP `serviceArea`; Bing `ServiceAreas` / `HideAddress`; Apple SAB confirm in UI |
| Services list | Usually **not** the salon-shaped `serviceItems` story — prefer description + menu/order links + photos | Don’t invent Apple/Bing service arrays |
| Links / Actions | Menu / order URLs when they sell online | GBP actions/attrs if listed; Apple Actions; Bing `MenuURL` / `OrderURL` / related *(category-dependent)* |
| Attributes | dine-in / takeout / wifi / outdoor / etc. — **only after live attribute lists** | GBP `attributes.list`; Apple Good to Know; Bing `Attributes[]` |
| Photos | Product proof for known-for | GBP / Apple / Bing photos |
---
## Must vs recommended (summary)
## Illustrative ranked punch list (3–7)
**Must (beyond Layer A):** category; known-for in description; hours; service options; menu/order URL if online sales.
**High-value recommended:** verified amenities; product photos; special hours when seasonal.
1. Align NAP + website on Core 3
2. Set Bakery (+ Cafe only if true)
3. Lock weekly + special hours
4. Known-for sentence in description everywhere it exists
5. Menu/order URL via Actions / URL fields + website
6. Product photos on GBP/Apple
---
## Example ranked punch list (3–7)
## Blocked until evidence pull
1. Set category Bakery (+ Coffee shop if true) on Core 3
2. Put “sourdough & muffins” in short description everywhere
3. Confirm weekend / early-open hours on Core 3
4. Set dine-in + takeout on GBP; mirror where Apple/Bing allow
5. Add menu or order URL on GBP + website
6. Add 5 product photos on GBP
---
## Out of scope / next evidence pass
Per-category GBP attributes for Bakery (US); Apple Good to Know food amenities; Bing depth. MCP/endpoints out of scope here.
Amenity/attribute checkbox rows (takeout, outdoor seating, …) until GBP `attributes.list` for bakery `gcid` (US) + Apple Good to Know enums.