Unslop: lock placement map; fold plan; evidence/

- README = map + anti-slop placement rules
- BUSINESS_PLAN at docs/ (sole strategy SoT); absorb beyond-NAP
- Fold owner workflow, surfaces, MCP distribution
- research/ → evidence/; drop stub READMEs + LAYERS twin
- Fix dead main ghosts; Desk = sole scribe

docs/product/genre-packs.md

@@ -12,25 +12,21 @@
 
 **Core 3 coverage rule:** **GBP** is richest; Apple Business Connect mid; Bing Places thinnest. Pack actions: set on GBP; mirror on Apple/Bing where the field exists.
 
-## Sourced Core 3 map + deep examples (planning-rev2)
+**Not the same as “beyond NAP”:** A/B/C = *what work we show the owner*. Beyond-NAP (in `docs/BUSINESS_PLAN.md`) = *provider capability ladder* (basics → extras → stacks).
+
+## Sourced Core 3 map + deep examples
 
 - [Core 3 sourced field map](./genre-packs/core3-field-map.md) — **SoT for fields** (no guessing)
 - [Core 3 source URLs](./genre-packs/SOURCES.md) — GBP / Apple / Bing links to reopen
 - [Salon](./genre-packs/salon.md) — genre application notes (illustrative only)
 - [Bakery](./genre-packs/bakery.md) — same
 
-## Earlier planned packs (from main / prior docs)
+## Later packs (not started on this branch)
 
-- Auto repair (see [UC-01](./use-cases/uc-01-endpoint-auto-repair.md))
-- Beauty (overlaps salon — reconcile later)
-- Home services
-- Tourism activity ([UC-02](./use-cases/uc-02-intermediate-tourism-board.md))
-- Local retail / general store ([UC-03](./use-cases/uc-03-local-retail-general-store.md))
+Auto repair, beauty (reconcile with salon), home services, tourism activity, local retail — add only when we go deep; no placeholder shells.
 
 ## Why this matters
 
 Assistants evaluate helpfulness by whether the business answers the *right* questions for its category. Salon booking ≠ bakery known-for products.
 
-## Detail source
-
-Conversation checkpoint on `planning-rev2`; [BUSINESS_PLAN.md](../strategy/BUSINESS_PLAN.md); [Canonical Strategy](../strategy/CANONICAL_STRATEGY.md) §1a.
+Plan pointer: [`docs/BUSINESS_PLAN.md`](../BUSINESS_PLAN.md).