Unslop: lock placement map; fold plan; evidence/

- README = map + anti-slop placement rules
- BUSINESS_PLAN at docs/ (sole strategy SoT); absorb beyond-NAP
- Fold owner workflow, surfaces, MCP distribution
- research/ → evidence/; drop stub READMEs + LAYERS twin
- Fix dead main ghosts; Desk = sole scribe

README.md

@@ -1,23 +1,32 @@
 # geolocal.io — planning-rev2
 
-**Net-new planning branch** from the 2026-09-15 SEO / POR session.  
-Not a clone of `main`. Do not merge main docs into this branch.
+**Net-new planning branch** (2026-09-15 session). Not a clone of `main`. Do not merge main docs here.
 
-## What’s here
+## Map (locked)
 
 | Path | Role |
 | :--- | :--- |
-| `docs/strategy/BUSINESS_PLAN.md` | Working plan / POR checkpoint |
-| `docs/strategy/LAYERS-BEYOND-NAP.md` | Beyond NAP: extras + stacks; why owners care |
-| `docs/GLOSSARY.md` | Running glossary (NAP, GBP, Core 3, …) |
-| `docs/product/genre-packs.md` | Layer A/B/C + pack index |
-| `docs/product/genre-packs/core3-field-map.md` | Sourced Core 3 field map |
-| `docs/product/genre-packs/SOURCES.md` | Official GBP / Apple / Bing URLs |
-| `docs/product/genre-packs/salon.md` | Salon pack (application notes) |
-| `docs/product/genre-packs/bakery.md` | Bakery pack (application notes) |
+| `docs/BUSINESS_PLAN.md` | **Only** home for the business idea / strategy / GTM / wedge / workflow / MCP / packaging |
+| `docs/GLOSSARY.md` | Industry terms only |
+| `docs/product/genre-packs.md` | Layer A/B/C index (how we surface work to owners) |
+| `docs/product/genre-packs/` | Field SoT (`SOURCES.md`, `core3-field-map.md`) + genre notes (`salon.md`, `bakery.md`) |
+| `docs/evidence/` | Sourced research notes (cite URL) — not strategy |
+
+## Placement rules (agents must follow)
+
+1. Strategy / GTM / wedge / owner workflow / surfaces / MCP / distribution / packaging → **fold into** `docs/BUSINESS_PLAN.md`. Never spawn a sibling strategy file.
+2. New industry term → `docs/GLOSSARY.md`.
+3. Platform field / API / UI claim → open `SOURCES.md`, update field map. No invented matrices.
+4. External survey / report → `docs/evidence/<SOURCE>-<year>.md` with source URL. Link from the plan; don’t paste essays into the plan.
+5. **No new `docs/*` top-level folder** unless Ty explicitly approves.
+6. Checkpoint log stays **inside** `BUSINESS_PLAN.md` (trim; don’t spawn `DECISIONS.md`).
+7. Two “layer” vocabularies — keep them distinct:
+   - **Layer A/B/C** = how we surface work (universal / genre / known-for) → `genre-packs.md`
+   - **Beyond NAP** = shared basics → provider extras → provider stacks → section inside `BUSINESS_PLAN.md`
 
 ## Process
 
-- porbot scribes essence only; SEO & AEO Desk pressure-tests in chat
-- Nothing locked until Ty says so
-- Never invent Core 3 fields — use `SOURCES.md`
+- **SEO & AEO Desk** = sole scribe + conversation SME on this branch.
+- Essence of agreed direction only; mark provisional until Ty locks.
+- Nothing locked until Ty says so.
+- Never invent Core 3 fields — use `docs/product/genre-packs/SOURCES.md`.