docs: restore full strategy depth; add UC-01 and UC-02

- Expand CANONICAL_STRATEGY with retrieval substrates, commerce chairs,
  multi-path discovery, ingestion, quality/decommission, trust bar
- Rebalance platform vs SSP (portal is activation, not the company)
- Add principal-PM use cases for endpoint auto repair and tourism board
- Update product docs and README entry points
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# Self-Service Portal (SSP)
Primary product experience for individual local businesses (Model 1).
Activation experience for individual local businesses (Model 1). Important, not the whole company.
## Intent
Owners should feel the value before they pay: genre-aware onboarding, site scrape reflection, a live simulation of an AI recommending and booking them, pointer install, in-browser preflight against their MCP, optimization guidance, optional partner handoff, and ongoing reports.
Owners should feel the value before they pay: genre-aware onboarding, site scrape reflection, a live simulation of an external AI recommending and booking them, pointer install, in-browser preflight against their MCP, optimization guidance, optional partner handoff, and ongoing reports.
The portal chat UI is a **test harness** for how *external* AI assistants will interpret the business — not a customer-facing chatbot we sell as the product.
The portal chat UI is a **test harness** for how external assistants will interpret the business — not a customer-facing chatbot product.
## Detail source
## Spec source of truth
Full narrative and priorities: [Canonical Strategy](../strategy/CANONICAL_STRATEGY.md) (§5 Self-Service Portal, §10 priorities).
- Narrative: [Canonical Strategy](../strategy/CANONICAL_STRATEGY.md) (product definition + priorities)
- Operating use case: [UC-01](./use-cases/uc-01-endpoint-auto-repair.md)
## Build status
Not implemented. Engineering Priority 0 includes the portal spine once HTTP MCP is underway.
Not implemented. Engineering Priority 0 includes portal spine after HTTP MCP is real enough to preflight against.