docs: expand scope to local retail alongside services

- Strategy §1a: brick-and-mortar services + local retail in scope
- Pure online e-com remains out (Shopify lane)
- ICP, NORTH_STAR, README, product docs aligned
- Add UC-03 general store (toothbrush / chicken strips case)
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2026-07-18 06:08:08 +00:00
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@@ -6,6 +6,7 @@ Canonical use cases for product, engineering, and GTM. These are operating specs
|----|------|-------|--------|
| [UC-01](./uc-01-endpoint-auto-repair.md) | Endpoint activation — independent auto repair | Model 1 | Spec |
| [UC-02](./uc-02-intermediate-tourism-board.md) | Intermediate activation — destination tourism board | Model 2 | Spec |
| [UC-03](./uc-03-local-retail-general-store.md) | Endpoint activation — local retail / general store | Model 1 | Spec |
## How to write more of these