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docs: expand scope to local retail alongside services

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- Strategy §1a: brick-and-mortar services + local retail in scope
- Pure online e-com remains out (Shopify lane)
- ICP, NORTH_STAR, README, product docs aligned
- Add UC-03 general store (toothbrush / chicken strips case)
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# geolocal.io
AI-native infrastructure for local business discovery, storytelling, visuals, and booking via MCP. Powers the long tail of independent service businesses that big platforms do not serve cleanly in the agent era.
AI-native infrastructure for local business discovery via MCP. Powers the long tail of independent brick-and-mortar — services **and** local retail — that big platforms do not serve cleanly in the agent era.
## Start here
1. **[Canonical Strategy](./docs/strategy/CANONICAL_STRATEGY.md)** — operating truth (final draft)
2. **[North Star](./NORTH_STAR.md)** — short compass
3. **[Product overview](./docs/product/overview.md)** — platform vs activation
4. **[Use cases](./docs/product/use-cases/)** — UC-01 endpoint, UC-02 tourism intermediate
4. **[Use cases](./docs/product/use-cases/)** — UC-01 services, UC-02 tourism, UC-03 local retail
## What this is
geolocal.io makes local service businesses discoverable, bookable, and measurable inside AI assistants by:
geolocal.io makes **local businesses** discoverable and actionable inside AI assistants by:
- Hosting a **multi-tenant MCP** agents can call for structured business truth
- Giving businesses a **simple pointer** on their own site (no servers for them to run)
- Providing a **Self-Service Portal** so owners can see and test how AI understands them
- Working with **tourism boards, chambers, and partners** for distribution
- Integrating **Cal.com** and **Stripe** for booking and payment — we orchestrate, we do not rebuild those categories
- Integrating booking, payment, and later inventory partners where those paths apply — we orchestrate, we do not rebuild Shopify or Calendly
Scope includes **local services and local retail** with real presence (see strategy §1a). Pure online e-commerce is out of scope.
We are not a consumer destination site. We are infrastructure.