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docs: expand scope to local retail alongside services

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- Strategy §1a: brick-and-mortar services + local retail in scope
- Pure online e-com remains out (Shopify lane)
- ICP, NORTH_STAR, README, product docs aligned
- Add UC-03 general store (toothbrush / chicken strips case)
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## What Is It?
geolocal.io is the infrastructure that makes local service businesses discoverable, bookable, and transactable inside the agentic AI economy.
geolocal.io is the infrastructure that makes **local businesses** — services and local retail with real-world presence — discoverable, understandable, and actionable inside the agentic AI economy.
Here's what we actually do:
- Host a multi-tenant MCP server that gives AI agents structured access to a business's story, services, pricing, visuals, and real-time availability.
- Give businesses a dead-simple JSON file they drop on their website at `/.well-known/mcp-server`. That's it. No coding. No servers to manage. It points to us.
- Handle the full booking and payment loop through Cal.com and Stripe.
- Sell through agencies, SEO consultants, and Chambers of Commerce—people who already have the trust of business owners.
- Build a feedback loop where AI agents help us verify and correct business data in exchange for useful tools like "related businesses."
- Host a multi-tenant MCP server that gives AI agents structured access to a business's story, hours, services or assortment signals, specialties, visuals, and the right next step (book, visit, pick up).
- Give businesses a dead-simple pointer on their website (well-known or multi-path). No coding. No servers for them to manage. It points to us.
- Orchestrate booking and payment partners where those paths apply — we do not rebuild Calendly or Shopify.
- Sell through self-serve, agencies, SEO consultants, tourism boards, and Chambers — people who already have the trust of business owners.
- Build feedback and quality loops so helpfulness improves over time, including removing bad endpoints when they hurt trust.
We are not a destination site. We don't compete with Yelp or Google for user attention. We're the invisible layer that makes the long tail of local businesses actually work in the AI era.
We are not a destination site. We don't compete with Yelp or Google for user attention. We're the invisible layer that makes the long tail of local businesses actually work in the AI era — the garage **and** the general store.
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@@ -92,7 +92,7 @@ This document is a short compass. The full operating strategy is:
**[docs/strategy/CANONICAL_STRATEGY.md](./docs/strategy/CANONICAL_STRATEGY.md)** (final draft)
Product map: [docs/product/](./docs/product/).
Use cases: [UC-01](./docs/product/use-cases/uc-01-endpoint-auto-repair.md), [UC-02](./docs/product/use-cases/uc-02-intermediate-tourism-board.md).
Use cases: [UC-01](./docs/product/use-cases/uc-01-endpoint-auto-repair.md), [UC-02](./docs/product/use-cases/uc-02-intermediate-tourism-board.md), [UC-03](./docs/product/use-cases/uc-03-local-retail-general-store.md).
Historical exploration: [docs/archive/](./docs/archive/).
Near-term execution: ship Priority 0 platform (HTTP MCP, ingestion, first genre pack, portal spine, real endpoints) and open one destination pilot conversation — without confusing the portal for the whole company.