docs: Phase A repo structure — archive, product, kebab-case

- Move copilot history and CSV to docs/archive/
- Add docs/product/ (SSP, intermediate, genre packs) and engineering/adrs/
- Rename all spaced/special-char doc paths to kebab-case
- Nest competitive GTM under docs/gtm/competitive/
- Point README and NORTH_STAR at CANONICAL_STRATEGY
- Leave code/ unchanged for later monorepo Phase B

docs/strategy/CANONICAL_STRATEGY.md

@@ -295,13 +295,14 @@ Run self-serve SMB in parallel. Prefer short pilot contracts over perfect enterp
 
 | Document | Job |
 |----------|-----|
-| `docs/geolocal-copilot-conversation.md` | Historical exploration archive — useful context, not the operating manual |
+| `docs/archive/` | Historical exploration only — not the operating manual |
 | **`docs/strategy/CANONICAL_STRATEGY.md` (this file)** | **Operating strategy the team rallies around** |
 | `NORTH_STAR.md` | Short compass; must stay consistent with this file |
+| `docs/product/*` | Product surfaces (SSP, intermediate, genre packs) |
 | `docs/gtm/*` | Execution detail for channels and sales; must describe this company, not a different one |
 | `docs/investors/*` | External packaging of this strategy |
-| `docs/engineering/*` | Build plan for the priorities above |
-| `code/` | Implementation of Priority 0 |
+| `docs/engineering/*` | Build plan and ADRs for the priorities above |
+| `code/` | Implementation of Priority 0 (later monorepo: `apps/mcp-gateway`) |
 
 If two documents disagree, either this file changes on purpose or the other document changes. Silence is how the project fractures again.
 

docs/strategy/README.md

@@ -0,0 +1,7 @@
+# Strategy
+
+| Doc | Role |
+|-----|------|
+| **[CANONICAL_STRATEGY.md](./CANONICAL_STRATEGY.md)** | Final-draft operating strategy — team plans, builds, and sells against this |
+
+If another doc conflicts with the canonical strategy, update that doc or deliberately revise the strategy. Do not leave both live.