docs: Phase A repo structure — archive, product, kebab-case

- Move copilot history and CSV to docs/archive/
- Add docs/product/ (SSP, intermediate, genre packs) and engineering/adrs/
- Rename all spaced/special-char doc paths to kebab-case
- Nest competitive GTM under docs/gtm/competitive/
- Point README and NORTH_STAR at CANONICAL_STRATEGY
- Leave code/ unchanged for later monorepo Phase B

docs/product/overview.md

@@ -0,0 +1,20 @@
+# Product overview
+
+geolocal.io ships **AI-readiness infrastructure** for local services: hosted multi-tenant MCP, a discovery pointer on the business site, the Self-Service Portal, intermediate (destination/chamber) surfaces, and later telemetry and graph products.
+
+See [Canonical Strategy](../strategy/CANONICAL_STRATEGY.md) sections 4–5 for the full product definition and the four business models.
+
+## Surfaces
+
+| Surface | Audience | Status |
+|---------|----------|--------|
+| MCP gateway | AI agents | MVP in `code/` (stdio); HTTP is Priority 0 |
+| Self-Service Portal | SMB owners | Specified in strategy; not built |
+| Intermediate dashboard | Tourism boards / chambers | Specified; not built |
+| Partner surfaces | Agencies / SEO | Distribution; after core attach |
+
+## Related docs
+
+- [ssp.md](./ssp.md)
+- [intermediate.md](./intermediate.md)
+- [genre-packs.md](./genre-packs.md)