docs: Phase A repo structure — archive, product, kebab-case
- Move copilot history and CSV to docs/archive/ - Add docs/product/ (SSP, intermediate, genre packs) and engineering/adrs/ - Rename all spaced/special-char doc paths to kebab-case - Nest competitive GTM under docs/gtm/competitive/ - Point README and NORTH_STAR at CANONICAL_STRATEGY - Leave code/ unchanged for later monorepo Phase B
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# Data Flow & Privacy — geolocal.io
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> Last updated: 2026-07-16
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---
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## 1. Overview
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This document describes how data flows through the `geolocal.io` platform, what data we collect, how it's stored, who has access, and how we handle privacy obligations under GDPR and CCPA.
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**Core principle:** We expose only public business data. We do not collect personal consumer data beyond what is necessary for booking transactions (handled by Cal.com and Stripe).
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---
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## 2. Data Collection Points
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### 2.1 Business Data (Voluntary)
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Businesses (or their agencies) voluntarily provide:
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| Data | Source | Purpose |
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|------|--------|---------|
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| Business name, address, phone, website | Business owner / agency | AI discovery |
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| Operating hours | Business owner / agency | AI recommendations |
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| Services & pricing | Business owner / agency | AI recommendations |
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| Story & narrative | Business owner / agency | Differentiation in AI responses |
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| Photos & video | Business owner / agency | Visual discovery in AI |
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| Cal.com booking link | Business owner / agency | Transaction loop |
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**Note:** This data is already publicly available on the business's website or Google Business Profile. We do not scrape it without consent.
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### 2.2 Telemetry Data (MCP Interactions)
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Every MCP tool call generates:
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| Data Point | Example |
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|-----------|---------|
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| Query terms | "best mechanic in Frisco TX" |
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| Business slug referenced | "frisco-german-auto" |
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| Tool called | "get_business_info" |
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| AI platform used | ChatGPT, Gemini, Claude |
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| Timestamp | 2026-07-16T14:23:00Z |
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| Response time | 45ms |
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### 2.3 Booking Data (via Cal.com / Stripe)
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**We do NOT handle this directly.** Cal.com and Stripe are the providers of record. We pass booking requests to their APIs.
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- Cal.com handles: appointment scheduling, calendar data, customer contact info
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- Stripe handles: payment processing, billing data, financial records
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---
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## 3. Data Storage
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| Data Type | Where It Lives | Retention |
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|-----------|---------------|-----------|
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| Business profiles | PostgreSQL (Railway) | Until business opts out |
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| Telemetry logs | PostgreSQL + Redis (cached) | 24 months, then anonymized |
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| Photos / media | CDN (Cloudflare R2 / AWS S3) | Until business opts out |
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| Booking data | Cal.com / Stripe (external) | Per their retention policies |
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---
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## 4. Data Sharing
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| Recipient | What We Share | Why |
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|-----------|--------------|-----|
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| AI agents (ChatGPT, Gemini, etc.) | Business profile data via MCP | Core product function |
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| Partner agencies | Their client's analytics & commission data | Partner economics |
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| Chambers of Commerce | Member analytics (aggregate) | CoC dashboard |
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| Third-party data buyers (DaaS) | Anonymized telemetry only | Data-as-a-Service revenue |
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**We never sell identifiable consumer data.** All DaaS products use aggregated, anonymized telemetry.
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---
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## 5. Bi-Directional MCP Data Flow
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The "related businesses" handshake creates a bi-directional data exchange:
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```
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AI Agent ──┐
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├──→ geolocal.io MCP Server ──→ Business Database
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│ ↓
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│ related_businesses()
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│ ↓
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│ Returns: list of related businesses
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│ ↓
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AI Agent ◄─┘───────────────────────────────────┘
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```
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**Verification flow:** AI agents can report data discrepancies back through the MCP protocol. We log these reports and flag business profiles for review.
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---
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## 6. Privacy Commitments
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### 6.1 GDPR Principles
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- **Lawful basis:** Processing is based on business consent (they opt in) and legitimate interest (telemetry for service improvement)
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- **Data minimization:** We only collect what's needed for AI discovery and booking
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- **Right to be forgotten:** Businesses can request full data deletion
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- **Data portability:** Businesses can export their profile data at any time
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- **DPIA:** Data Protection Impact Assessment will be completed before EU data processing
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### 6.2 CCPA Principles
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- **Notice at collection:** Clear disclosure of what data we collect
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- **Right to delete:** Businesses can request deletion of their data
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- **Right to opt out of sale:** We do not sell personal data
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- **Non-discrimination:** We do not discriminate against users who exercise their rights
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### 6.3 What We Do NOT Do
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- We do not collect consumer PII beyond what Cal.com/Stripe handle
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- We do not track individual consumers across sessions
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- We do not use cookies for behavioral tracking
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- We do not sell individual-level data
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---
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## 7. Security
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| Measure | Status |
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|---------|--------|
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| PostgreSQL connection via SSL | ✅ MVP |
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| Rate limiting on MCP endpoints | ✅ MVP |
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| Input validation (Zod schemas) | ✅ MVP |
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| OAuth 2.1 with PKCE for partner auth | Phase 2 |
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| Regular security audits | Phase 3 |
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| SOC 2 compliance | Future |
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---
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## 8. Incident Response
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In the event of a data breach:
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1. **Detect:** Automated alerts on anomalous MCP traffic patterns
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2. **Contain:** Rate-limit or disable affected endpoints
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3. **Notify:** Affected businesses notified within 72 hours (GDPR)
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4. **Remediate:** Patch vulnerability, audit for scope
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5. **Document:** Log incident, update this document
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---
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## 9. Data Flow Diagram
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```
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┌──────────────┐ ┌──────────────────┐ ┌──────────────┐
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│ Business │ │ │ │ AI Agents │
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│ Owner / │────→│ geolocal.io │←───→│ ChatGPT, │
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│ Agency │ │ MCP Server │ │ Gemini, │
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└──────────────┘ │ │ │ Claude, │
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│ ┌────────────┐ │ │ Grok │
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│ │ PostgreSQL │ │ └──────────────┘
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│ └────────────┘ │
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│ ┌────────────┐ │
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│ │ Redis │ │
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│ └────────────┘ │
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│ ┌────────────┐ │
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│ │ Telemetry │ │
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│ └────────────┘ │
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└──────┬───────────┘
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│
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┌───────┴────────┐
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│ Cal.com API │
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│ Stripe API │
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└────────────────┘
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```
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---
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*This document must reference NORTH_STAR.md for principles. Updates require review against current privacy regulations.*
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