docs: Phase A repo structure — archive, product, kebab-case

- Move copilot history and CSV to docs/archive/
- Add docs/product/ (SSP, intermediate, genre packs) and engineering/adrs/
- Rename all spaced/special-char doc paths to kebab-case
- Nest competitive GTM under docs/gtm/competitive/
- Point README and NORTH_STAR at CANONICAL_STRATEGY
- Leave code/ unchanged for later monorepo Phase B
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VPS admin
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# Competitive
| Doc | Purpose |
|-----|---------|
| [intelligence.md](./intelligence.md) | Competitor landscape |
| [moats-and-risks.md](./moats-and-risks.md) | Moats and risks |
Parent index: [../README.md](../README.md).