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docs: Phase A repo structure — archive, product, kebab-case

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- Move copilot history and CSV to docs/archive/
- Add docs/product/ (SSP, intermediate, genre packs) and engineering/adrs/
- Rename all spaced/special-char doc paths to kebab-case
- Nest competitive GTM under docs/gtm/competitive/
- Point README and NORTH_STAR at CANONICAL_STRATEGY
- Leave code/ unchanged for later monorepo Phase B
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2026-07-18 05:23:39 +00:00
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docs/gtm/README.md
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# GTM — geolocal.io
# Go-to-market
Partner-first go-to-market strategy and collateral.
Channel, sales, and competitive materials. Must describe the company in [Canonical Strategy](../strategy/CANONICAL_STRATEGY.md) — not a thinner or different product.
## Files
| Doc | Purpose |
|-----|---------|
| [ideal-customer-profile.md](./ideal-customer-profile.md) | Who we target |
| [channel-strategy.md](./channel-strategy.md) | Distribution channels |
| [sales-and-marketing.md](./sales-and-marketing.md) | Sales and marketing playbook |
| [partner-one-pager.md](./partner-one-pager.md) | Partner sell-sheet |
| [competitive/intelligence.md](./competitive/intelligence.md) | Competitor landscape |
| [competitive/moats-and-risks.md](./competitive/moats-and-risks.md) | Moats and risks |
| File | Description |
|------|-------------|
| [Ideal Customer Profile](./Ideal%20Customer%20Profile.md) | Who we target: agencies, SEO consultants, CoCs |
| [Channel Strategy](./ChannelStrategy.md) | 3-pronged distribution: agencies, vertical subdomains, SEO |
| [Sales and Marketing](./Sales%20and%20marketing.md) | Playbook, messaging, funnel |
| [Competitive Intelligence](./Competitive%20Intelligence.md) | Competitor mapping and positioning |
| [Competitive Moats & Risks](./Competitive%20moats%20and%20risks.md) | Defensibility and threat analysis |
| [Partner One-Pager](./Partner%20One-Pager.md) | Agency sell-sheet (ready to send) |
All content here must align with [NORTH_STAR.md](../../NORTH_STAR.md).
**Note:** Some GTM docs still reflect older partner-dashboard-first framing. Treat strategy as source of truth until those docs are revised.