docs: Phase A repo structure — archive, product, kebab-case

- Move copilot history and CSV to docs/archive/
- Add docs/product/ (SSP, intermediate, genre packs) and engineering/adrs/
- Rename all spaced/special-char doc paths to kebab-case
- Nest competitive GTM under docs/gtm/competitive/
- Point README and NORTH_STAR at CANONICAL_STRATEGY
- Leave code/ unchanged for later monorepo Phase B

docs/gtm/README.md

@@ -1,16 +1,14 @@
-# GTM — geolocal.io
+# Go-to-market
 
-Partner-first go-to-market strategy and collateral.
+Channel, sales, and competitive materials. Must describe the company in [Canonical Strategy](../strategy/CANONICAL_STRATEGY.md) — not a thinner or different product.
 
-## Files
+| Doc | Purpose |
+|-----|---------|
+| [ideal-customer-profile.md](./ideal-customer-profile.md) | Who we target |
+| [channel-strategy.md](./channel-strategy.md) | Distribution channels |
+| [sales-and-marketing.md](./sales-and-marketing.md) | Sales and marketing playbook |
+| [partner-one-pager.md](./partner-one-pager.md) | Partner sell-sheet |
+| [competitive/intelligence.md](./competitive/intelligence.md) | Competitor landscape |
+| [competitive/moats-and-risks.md](./competitive/moats-and-risks.md) | Moats and risks |
 
-| File | Description |
-|------|-------------|
-| [Ideal Customer Profile](./Ideal%20Customer%20Profile.md) | Who we target: agencies, SEO consultants, CoCs |
-| [Channel Strategy](./ChannelStrategy.md) | 3-pronged distribution: agencies, vertical subdomains, SEO |
-| [Sales and Marketing](./Sales%20and%20marketing.md) | Playbook, messaging, funnel |
-| [Competitive Intelligence](./Competitive%20Intelligence.md) | Competitor mapping and positioning |
-| [Competitive Moats & Risks](./Competitive%20moats%20and%20risks.md) | Defensibility and threat analysis |
-| [Partner One-Pager](./Partner%20One-Pager.md) | Agency sell-sheet (ready to send) |
-
-All content here must align with [NORTH_STAR.md](../../NORTH_STAR.md).
+**Note:** Some GTM docs still reflect older partner-dashboard-first framing. Treat strategy as source of truth until those docs are revised.

docs/gtm/competitive/README.md

@@ -0,0 +1,8 @@
+# Competitive
+
+| Doc | Purpose |
+|-----|---------|
+| [intelligence.md](./intelligence.md) | Competitor landscape |
+| [moats-and-risks.md](./moats-and-risks.md) | Moats and risks |
+
+Parent index: [../README.md](../README.md).

docs/gtm/competitive/moats-and-risks.md

@@ -2,7 +2,7 @@
 
 ## 0. Relationship to the Competitive Intelligence Dossier
 
-This document is the strategic companion to the **Competitive Intelligence Dossier**, which profiles the key players in the local business AI discovery space (Yelp, Google, Pie, Mainstreet, Apify, and others). This analysis assumes familiarity with that landscape and focuses on:
+This document is the strategic companion to the **[Competitive intelligence](./intelligence.md)** dossier, which profiles the key players in the local business AI discovery space (Yelp, Google, Pie, Mainstreet, Apify, and others). This analysis assumes familiarity with that landscape and focuses on:
 
 1. **Our defensible positions:** What makes `geolocal.io` hard to replicate
 2. **The unseen strength:** Why first-mover advantage and critical mass are the real moats

docs/gtm/partner-one-pager.md

@@ -103,4 +103,4 @@ Or reply to this one-pager — we'll get you set up and your first client live i
 
 ---
 
-> *Full market data and citations: [Market Data & Analysis](../investors/Market%20Data%20&%20Analysis.md)*
+> *Full market data and citations: [Market data and analysis](../investors/market-data-and-analysis.md)*

docs/gtm/sales-and-marketing.md

@@ -222,5 +222,5 @@ With `geolocal.io`:
 
 ---
 
-> *Full market data and citations: [Market Data & Analysis](../investors/Market%20Data%20&%20Analysis.md)*
-> *Full competitive analysis: [Competitive Intelligence](./Competitive%20Intelligence.md)*
+> *Full market data and citations: [Market data and analysis](../investors/market-data-and-analysis.md)*
+> *Full competitive analysis: [Competitive intelligence](./competitive/intelligence.md)*