tonyjbala
5.2 KiB
DOP Cold Audit — Proof Pack (Internal)
Author: DOP (Leonard) · Date: 2026-08-09 · Status: Internal — NOT client-facing
Purpose: Consolidate the 5 real Cold Audits as the Verified evidence base, contrast against Bizl's Indicative (Tier-3) claims, and nominate the public case-study wedge.
Repo: all source audits committed under research/cold-audits/ (Gitea, tonyjbala).
1. Evidence-class framing (per Tony's ruling)
You established the DOP value model on two evidence classes. The Cold Audits operationalize exactly that split:
- Verified Evidence — Tier-1/2, observed directly by DOP (live site schema, live search results, direct inspection). This is what our 5 audits produce.
- Indicative Evidence — Tier-3, self-reported by a vendor (Bizl's 4 case studies). Useful as a wedge in outreach, never as proof of DOP's own capability.
The entire DOP credibility position rests on this distinction: we show our work; Bizl shows a screenshot. The audits below are the proof layer that makes that claim defensible.
2. The 5 audits (Verified Evidence)
| # | Vertical | Target | Headline finding (observed) | Commit |
|---|---|---|---|---|
| 1 | HVAC | Gilmore Heating/Air (Cameron Park) | 3 conflicting phone numbers + Antelope/95843 schema geo vs Cameron Park target | ca87ac49 |
| 2 | Plumbers | D. Martel Plumbing (El Dorado Hills) | Zero machine-readable NAP — site publishes only AboutPage/ContactPage schema | 2ced37bc |
| 3 | Dentists | Cameron Park Family Dentistry | Schema name = generic "Dentist in Cameron Park, CA" (not the brand); no Service entities |
320dea1c |
| 4 | Law | Gordon Law Firm (El Dorado Hills) | Ranks #1 at home but invisible for Cameron Park; phone masked +191****6261 in schema |
71d25516 |
| 5 | Multi-Location | Above the Gate Dentistry (2 sites) | 403 bot-block prevented full capture; structural NAP-split risk identified, PENDING re-audit | 16f04eb8 |
All 5 are Tier-1/2: every number is either observed (schema dump, search result position) or explicitly flagged unverified. No vendor self-report is presented as fact.
3. Verified vs Indicative — the contrast that matters
Bizl's 4 case studies claim outcomes like "tripled," "4x," and "67–90 days." All are:
- Tier-3 (self-reported by one vendor, single-firm),
- internally disjunct (one says 67 days, another 90; one says "tripled," another "4x"),
- unfalsifiable by an outside reader.
Our 5 audits contain observed, falsifiable facts:
- A real business publishing three different phone numbers (Gilmore).
- A real business with no machine-readable NAP at all (Martel) — literally invisible to any AI-answer engine parsing structured data.
- A real multi-location practice whose site hard-blocks crawlers (403) — a structural silent-loss vector.
This is the wedge. When we say "most local businesses are losing customers silently and can't see it," we can show three of them doing exactly that, by name, with the evidence. Bizl can only assert it.
4. Wedge nomination (which become public case studies)
- Primary wedge — Gilmore HVAC. The 3-phone conflict + wrong-city schema geo is the most visceral "silent loss" story: a customer in Cameron Park gets sent to Antelope, or to a disconnected line. Highest emotional + factual punch.
- Secondary wedge — D. Martel Plumbing. Zero machine-readable NAP is the cleanest "invisible to AI" proof — a single, undeniable technical fact that generalizes to every SMB. Easiest to explain in one sentence.
- Hold — Above the Gate (multi-location). This is the one vertical where Bizl had no case study, so it's our potential differentiator. But the audit is PENDING re-audit (403 block). Do not publish until Tier-1 schema + both GBP listings are verified. A half-audited multi-location case would undercut the "we show our work" position.
5. Honest verification gaps (carried forward)
- Foursquare: unverified across all 5 (outage during audit window) — the single most important AI-data source per the DOP model; schedule a re-check.
- GBP: not directly inspectable (Google bot-blocks the VPS IP) — scored via Yelp Tier-2 proxy only.
- Above the Gate: site returned 403 to curl + browser; partial audit by design.
- AI-answer presence: web_search proxy, not ChatGPT/Perplexity screenshots (no LLM-answer tool available).
None of these invalidate the Verified findings; they bound how far we can currently push each claim. State them in any client-facing version.
6. Recommended action
- Build the public case study from Gilmore (primary) + Martel (secondary) — both are fully Verified and need no re-audit.
- Re-audit Above the Gate with a reachable IP (residential proxy or direct GBP access) to complete the multi-location proof, then promote it as the differentiator wedge.
- Re-check Foursquare for all 5 once the source is back — close the biggest remaining gap in the Verified base.
- Retire Tier-3 reliance in GTM: keep Bizl numbers only as Indicative wedge context, never as DOP-proof.
All 5 source audits + this pack: research/cold-audits/ on Gitea, committed as tonyjbala, byte-verified.