Threat Register – Overcome Fitness

Status: Draft (Benchmark)
Last Updated: 2026-08-02
Reviewed by:
Source Inventory: docs/clients/overcome-fitness/data-inventory-v1.md

Purpose

Identify specific customer-acquisition and retention failures grounded only in data from the Data Inventory.
No speculation. No invented gaps. No solution language.

Threat Entries

Threat ID: T-001

Title: Website paths observed returning dead pages
Signal Source: Website (overcomefitnesscp.com)
Evidence Snippet: As of 2026-08-02, /trainers, /plans, and /power-cycle return HTTP 404. Working paths include /plans-pricing and /copy-of-home.
Data Recency: 2026-08-02 (freshness check)
Estimated Severity: Major
Verification Tier: Tier 2
Notes / Context: Confirmed current. Broken paths create dead ends for users following those URLs.
Human Decision: Pending

Threat ID: T-002

Title: No booking integration visible on public website surfaces
Signal Source: Website public surface
Evidence Snippet: As of 2026-08-02, no booking system detected on the public website. Contact is form/phone oriented. Pricing page exists and includes a free-pass offer plus contact form.
Data Recency: 2026-08-02
Estimated Severity: Major
Verification Tier: Tier 2
Notes / Context: Whether a booking tool exists behind the scenes is unknown without owner confirmation. GBP booking state remains separately unresolved.
Human Decision: Pending

Threat ID: T-003

Title: Personal TikTok audience shows limited clear business attribution
Signal Source: TikTok @byronslavin + website footer/social links
Evidence Snippet: Live site (2026-08-02) links to @byronslavin. Prior public profile observation showed personal trainer/athlete orientation with limited clear Overcome Fitness business branding on the public surface.
Data Recency: Link confirmed 2026-08-02; profile metrics/details prior 2025-08
Estimated Severity: Major
Verification Tier: Tier 2
Notes / Context: Relationship and current branding need confirmation.
Human Decision: Pending

Threat ID: T-004

Title: Multiple related Instagram handles observed
Signal Source: Instagram public profiles + live website links
Evidence Snippet: Live site links to @overcometrainer. Related handle @overcomefitnesscp also observed in prior notes. Deeper content/engagement metrics incomplete.
Data Recency: Live link 2026-08-02; prior handle observations 2025-08 / 2026-07
Estimated Severity: Major
Verification Tier: Tier 2
Notes / Context: Dual handles can fragment authority; actual impact depends on content and audience split.
Human Decision: Pending

Threat ID: T-005

Title: Facebook city label mismatch vs website/directories
Signal Source: Facebook public search label + website
Evidence Snippet: As of 2026-08-02, Facebook public search title still labels the page as Shingle Springs CA while website/directories list Cameron Park.
Data Recency: 2026-08-02
Estimated Severity: Major
Verification Tier: Tier 2
Notes / Context: Conflicting location signals can affect local consistency. Full page settings not inspected beyond public search label.
Human Decision: Pending

Threat ID: T-006

Title: Weak or absent Yelp presence under current brand name
Signal Source: Yelp public search
Evidence Snippet: Strong current listing under Overcome Fitness not established in public search. Historical closed listing exists under a different address.
Data Recency: 2026-08-02 / prior notes
Estimated Severity: Major
Verification Tier: Tier 2
Notes / Context: Fresh confirmation still thin.
Human Decision: Pending

Threat ID: T-007

Title: Limited lead-capture surface beyond contact form / phone
Signal Source: Website
Evidence Snippet: As of 2026-08-02, public conversion path is primarily contact form and phone. Pricing page includes a free-pass offer, but no integrated booking flow was detected.
Data Recency: 2026-08-02
Estimated Severity: Major
Verification Tier: Tier 2
Notes / Context: Structural observation only.
Human Decision: Pending

Threat ID: T-008

Title: Second related GBP listing observed (Overcome Power Cycle)
Signal Source: Google Maps / directory observations
Evidence Snippet: Prior audit noted a separate related listing at the same building (different suite) under Overcome Power Cycle.
Data Recency: 2025-08
Estimated Severity: Minor
Verification Tier: Tier 2
Notes / Context: May be intentional or legacy. Impact depends on current state.
Human Decision: Pending

Threat ID: T-009

Title: No YouTube or brand TikTok presence identified
Signal Source: YouTube + TikTok brand search
Evidence Snippet: Prior search found no business YouTube channel and no clear brand TikTok account under Overcome Fitness naming.
Data Recency: 2025-08
Estimated Severity: Minor
Verification Tier: Tier 2
Notes / Context: Absence observation only.
Human Decision: Pending

Threat ID: T-010

Title: No LinkedIn company presence identified
Signal Source: LinkedIn company search
Evidence Snippet: No company page found for Overcome Fitness in prior search.
Data Recency: 2025-08
Estimated Severity: Minor
Verification Tier: Tier 2
Notes / Context: Low immediate impact channel; recorded for completeness.
Human Decision: Pending

Summary

Total threats drafted: 10
Tier 1 (Verified): 0
Tier 2 (Indicative): 10
Current as of 2026-08-02: T-001, T-002, T-005, T-007 (and partial support for T-003/T-004 via live links)
Still open / higher uncertainty: GBP completeness (affects T-002/T-008 context), deeper social metrics

Human Review Gate

Fresh public checks completed for key website paths and FB search label (2026-08-02)
Every entry is backed by real data from the inventory
Every entry has a Data Recency note
Every entry has a Verification Tier
Stale observations remain clearly flagged
No industry-stat or solution language remains
Human has recorded a decision on each entry
No invented or speculative threats remain

Once this gate is signed off (and GBP gap is either resolved or explicitly accepted as blocker), the Threat Register may be Locked.

Reviewer sign-off: _________________ Date: _________

6.5 KiB Raw Blame History Unescape Escape