tonyjbala
beee33c3d7
Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md): - Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions) - Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch) - Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website) - Verification-pending items separated from material findings; no surface presented without evidence
2.9 KiB
Scotty's Heating & Air
Online Presence Audit
Location: Placerville, CA
Vertical: HVAC
Audit date: 15 August 2026
Prepared for: Scotty's Heating & Air
Prepared by: VeriPath
Executive Summary
We audited Scotty's Heating & Air across its primary online surfaces: Google Business Profile, Apple Maps, and the business website. The business shows 4.8 ★ across 180 Google reviews. 3 material integrity issues were identified:
- Phone numbers are inconsistent across directories.
- The website URL does not align across directories.
- Ratings vary across surfaces.
Surfaces Reviewed
| Surface | Status | Rating | Reviews |
|---|---|---|---|
| Google Business Profile | ✓ | 4.8 ★ | 180 |
| Apple Maps | ✓ | 4.1 ★ | 37 |
| Website | ✓ | — | — |
Findings
Finding 1: Phone number inconsistent across directories
Observation:
Google lists (530) 626-6000. Apple lists +1 (530) 626-6000. Website lists 530-429-7616.
Impact:
Customers reaching the business through a single directory may call a disconnected or wrong number. Inconsistent NAP (name-address-phone) signals reduce local search ranking across all surfaces.
Recommendation:
Confirm the correct primary number, then update every directory to match. Keep the verified number identical across Google, Apple, and the website.
Finding 2: Website URL carries UTM parameters on one listing
Observation:
google='https://www.scottysheatingandair.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp' vs apple='https://www.scottysheatingandair.com/' — same domain, attribution/SEO split risk (Gilmore precedent: material)
Impact:
Divergent website URLs split SEO equity and distort analytics attribution; link signals may not consolidate on the canonical domain.
Recommendation:
Point every directory at the canonical website URL (https, no tracking parameters) and consolidate redirects so link equity consolidates on one domain.
Finding 3: Rating varies by 0.7 across surfaces (range: 4.1–4.8)
Observation:
Google shows 4.8 ★ while Apple Maps shows 4.1 ★.
Impact:
A rating spread across surfaces undermines the consistency signal local search relies on and can suppress the lower-rated surface in results.
Recommendation:
Verify which rating is current; the stale surface usually reflects an unmanaged listing that has stopped receiving reviews.
Verification Pending
- Hours mismatch on 5 day(s) — GBP is authoritative — 5 day(s) affected by '1800' parse artifact: monday: 8 AM-4:30 PM vs 8:00 AM-4:1800 PM; tuesday: 8 AM-4:30 PM vs 8:00 AM-4:1800 PM; wednesday: 8 AM-4:30 PM vs 8:00 AM-4:1800 PM — verify against live Apple Maps; excluded from report until confirmed
Prepared under the VeriPath beta audit process v1.0. Findings reflect reviewed engine output; format-level discrepancies were normalized before inclusion.