tonyjbala
c659b3c42e
Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md): - Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions) - Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch) - Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website) - Verification-pending items separated from material findings; no surface presented without evidence
152 lines
4.7 KiB
JSON
152 lines
4.7 KiB
JSON
{
|
|
"audit_engine": "v1",
|
|
"timestamp": "2026-08-15T13:54:36.820128+00:00",
|
|
"business": "AirTech Pros",
|
|
"summary": {
|
|
"total_findings": 8,
|
|
"severity_counts": {
|
|
"immediate": 3,
|
|
"high": 1,
|
|
"medium": 3,
|
|
"enhancement": 1
|
|
},
|
|
"sub_score_issues": {
|
|
"Digital Identity": 4,
|
|
"Google Business": 1,
|
|
"Reviews": 1,
|
|
"Technical SEO": 1,
|
|
"Content": 1
|
|
},
|
|
"surfaces_ok": {
|
|
"google_business_profile": true,
|
|
"apple_maps": true,
|
|
"website": true
|
|
},
|
|
"surfaces_failed": {
|
|
"bing_places": false
|
|
},
|
|
"rating": 4.8,
|
|
"reviews": 1121
|
|
},
|
|
"findings": [
|
|
{
|
|
"id": "nap_phone_mismatch",
|
|
"severity": "immediate",
|
|
"title": "Phone number inconsistent across 2 surface(s)",
|
|
"sub_score": "Digital Identity",
|
|
"evidence": {
|
|
"google": "(530) 303-2225",
|
|
"apple": "+1 (916) 930-0010",
|
|
"website": "0000000000"
|
|
},
|
|
"recommendation": "Standardize phone format across all directories. GBP is authoritative."
|
|
},
|
|
{
|
|
"id": "nap_address_mismatch",
|
|
"severity": "immediate",
|
|
"title": "Address inconsistent across 1 surface(s)",
|
|
"sub_score": "Digital Identity",
|
|
"evidence": {
|
|
"google": "10210 Systems Pkwy #370, Sacramento, CA 95827",
|
|
"apple": "4961 Windplay Dr, El Dorado Hills, CA 95762"
|
|
},
|
|
"recommendation": "Standardize exact address format. GBP address is authoritative."
|
|
},
|
|
{
|
|
"id": "hours_mismatch",
|
|
"severity": "immediate",
|
|
"title": "Hours mismatch on 7 day(s) \u2014 GBP is authoritative",
|
|
"sub_score": "Google Business",
|
|
"evidence": [
|
|
{
|
|
"day": "saturday",
|
|
"google": "Open 24 hours",
|
|
"apple_maps": "12:00 AM-12:00 PM"
|
|
},
|
|
{
|
|
"day": "sunday",
|
|
"google": "Open 24 hours",
|
|
"apple_maps": "12:00 AM-12:00 PM"
|
|
},
|
|
{
|
|
"day": "monday",
|
|
"google": "Open 24 hours",
|
|
"apple_maps": "12:00 AM-12:00 PM"
|
|
},
|
|
{
|
|
"day": "tuesday",
|
|
"google": "Open 24 hours",
|
|
"apple_maps": "12:00 AM-12:00 PM"
|
|
},
|
|
{
|
|
"day": "wednesday",
|
|
"google": "Open 24 hours",
|
|
"apple_maps": "12:00 AM-12:00 PM"
|
|
},
|
|
{
|
|
"day": "thursday",
|
|
"google": "Open 24 hours",
|
|
"apple_maps": "12:00 AM-12:00 PM"
|
|
},
|
|
{
|
|
"day": "friday",
|
|
"google": "Open 24 hours",
|
|
"apple_maps": "12:00 AM-12:00 PM"
|
|
}
|
|
],
|
|
"recommendation": "Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss."
|
|
},
|
|
{
|
|
"id": "nap_website_mismatch",
|
|
"severity": "high",
|
|
"title": "Website URL inconsistent across 1 surface(s)",
|
|
"sub_score": "Digital Identity",
|
|
"evidence": {
|
|
"google": "https://airtechpros.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp",
|
|
"apple": "http://teamairtech.com/"
|
|
},
|
|
"recommendation": "Use one canonical URL (prefer HTTPS, no www) across all directories."
|
|
},
|
|
{
|
|
"id": "review_dates_unavailable",
|
|
"severity": "medium",
|
|
"title": "Cannot determine review recency \u2014 no dates available in samples",
|
|
"sub_score": "Reviews",
|
|
"evidence": {
|
|
"sources_with_dates": []
|
|
},
|
|
"recommendation": "Review date data is not available from current surfaces. Monitor via GBP dashboard directly."
|
|
},
|
|
{
|
|
"id": "category_fragmentation",
|
|
"severity": "medium",
|
|
"title": "Category varies across surfaces: air conditioning contractor, consumer sector",
|
|
"sub_score": "Digital Identity",
|
|
"evidence": {
|
|
"google": "air conditioning contractor",
|
|
"apple": "consumer sector"
|
|
},
|
|
"recommendation": "Align primary category across all directories. GBP primary category is the ranking driver."
|
|
},
|
|
{
|
|
"id": "schema_wrong_type",
|
|
"severity": "medium",
|
|
"title": "JSON-LD present but no LocalBusiness/BeautySalon type",
|
|
"sub_score": "Technical SEO",
|
|
"evidence": {
|
|
"url": "https://airtechpros.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp",
|
|
"has_jsonld": true,
|
|
"has_local_business": false
|
|
},
|
|
"recommendation": "Ensure schema includes LocalBusiness or BeautySalon @type for local search relevance."
|
|
},
|
|
{
|
|
"id": "no_price_level",
|
|
"severity": "enhancement",
|
|
"title": "Price level not set on GBP or Apple Maps",
|
|
"sub_score": "Content",
|
|
"evidence": {},
|
|
"recommendation": "Set price level ($\u2013$$$$) on GBP. Helps users self-select and improves relevance."
|
|
}
|
|
]
|
|
} |