veripath/docs/validation/2026-08-16-appleseed-horticulture/findings.md

Audit Findings — Appleseed Horticulture

Generated: 2026-08-16 01:15 UTC Sources checked: google_business_profile, apple_maps, website Rating: 4.9 | Reviews: 84

Severity Summary

Severity	Count
🟥 Immediate	2
🟧 High	1
🟨 Medium	3
🟩 Enhancement	2
Total	8

Findings

Finding #1: Phone number inconsistent across 1 surface(s)

• Severity: 🟥 Immediate
• Category: Digital Identity
• Recommendation: Standardize phone format across all directories. GBP is authoritative.
• Evidence: ```json { "google": "(530) 622-5190", "apple": "+1 (530) 622-5190", "website": "8666666666" }

### Finding #2: Hours mismatch on 7 day(s) — GBP is authoritative

- **Severity:** 🟥 Immediate
- **Category:** Google Business
- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
- **Evidence:** ```json
[
  {
    "day": "saturday",
    "google": "10 AM-5 PM",
    "apple_maps": "10:00 AM-4:00 PM"
  },
  {
    "day": "sunday",
    "google": "11 AM-4 PM",
    "apple_maps": "10:00 AM-4:00 PM"
  },
  {
    "day": "monday",
    "google": "9:30 AM-5:30 PM",
    "apple_maps": "9:00 AM-5:1800 PM"
  },
  {
    "day": "tuesday",
    "google": "9:30 AM-5:30 PM",
    "apple_maps": "9:00 AM-5:1800 PM"
  },
  {
    "day": "wednesday",
    "google": "9:30 AM-5:30 PM",
    "apple_maps": "9:00 AM-5:1800 PM"
  },
  {
    "day": "thursday",
    "google": "9:30 AM-5:30 PM",
    "apple_maps": "9:00 AM-5:1800 PM"
  },
  {
    "day": "friday",
    "google": "9:30 AM-5:30 PM",
    "apple_maps": "9:00 AM-5:1800 PM"
  }
]

Finding #3: No JSON-LD schema found on website

• Severity: 🟧 High
• Category: Technical SEO
• Recommendation: Add LocalBusiness/BeautySalon JSON-LD schema. Critical for rich results and local ranking.
• Evidence: ```json { "url": "https://www.facebook.com/Appleseed-Horticulture-226187400847519/", "has_jsonld": false }

### Finding #4: Cannot determine review recency — no dates available in samples

- **Severity:** 🟨 Medium
- **Category:** Reviews
- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
- **Evidence:** ```json
{
  "sources_with_dates": []
}

Finding #5: Category varies across surfaces: garden center, shopping

• Severity: 🟨 Medium
• Category: Digital Identity
• Recommendation: Align primary category across all directories. GBP primary category is the ranking driver.
• Evidence: ```json { "google": "garden center", "apple": "shopping" }

### Finding #6: No business description found on any surface

- **Severity:** 🟨 Medium
- **Category:** Content
- **Recommendation:** Add a keyword-rich description to GBP and website. Descriptions improve click-through and category relevance.
- **Evidence:** ```json
{
  "surfaces_checked": [
    "google",
    "bing",
    "website"
  ]
}

Finding #7: Price level not set on GBP or Apple Maps

• Severity: 🟩 Enhancement
• Category: Content
• Recommendation: Set price level (–$$$) on GBP. Helps users self-select and improves relevance.

Finding #8: No Open Graph tags on website

• Severity: 🟩 Enhancement
• Category: Technical SEO
• Recommendation: Add OG tags for proper link preview on social media and messaging apps.
• Evidence: ```json { "url": "https://www.facebook.com/Appleseed-Horticulture-226187400847519/" }

## Failed Surfaces

- ❌ `bing_places` — no data returned