veripath/research/bizl-com/03-faq.md

Bizl FAQ

URL: https://bizl.com/faq Extracted: 2026-08-09

Core Messaging / Positioning

• "Everything you need to know about AI visibility, our service, pricing, and what to expect."
• FAQ is the de-facto pricing + methodology + proof page (more complete than the pricing page).
• Recurring reassurance themes: transparency, no black box, cancel anytime, 14-day guarantee, "we do the work, you read the report."

Key Claims & Stats

• Five AI engines tracked: ChatGPT (OpenAI), Gemini (Google), Perplexity, Claude (Anthropic), Grok (xAI) + Google AI Overviews.
• AI Visibility Score: 0–100; calculated by "running 240 targeted prompts across all five AI engines." Bands: 0–30 critical, 30–60 developing, 60–100 strong. "Most local businesses start between 10 and 35" on first audit; "After 90 days with Bizl, most reach 60 to 80."
• 240 prompts run across 5 engines for the audit.
• 120+ directories for citation consistency (NAP). Also "300+ directories" cited on homepage/how-it-works for submissions. (INCONSISTENCY: 120+ vs 300+ directories — see flag.)
• 70% of ChatGPT's local business data comes from Foursquare (repeated multiple times; "most local businesses have never claimed or optimized" Foursquare).
• Score bands / timeline: first improvements 14–21 days; meaningful improvement 30–60 days; "3 to 5 times increase in total AI mentions is typical within 90 days."
• Stay Found typical 90-day results: "AI Visibility Score improving from 15–35 up to 55–80, ChatGPT mention rate from under 10% to over 40%, 120+ citations built and verified, GBP fully optimized."
• Foursquare verification "within 48 hours" can trigger early ChatGPT improvements.
• Free audit: enter name/city/category → 240 prompts across 5 engines, audit vs 120 directories, schema/GBP check, competitor compare, 4-min result, includes score + per-engine breakdown + revenue impact estimate. No credit card.
• Onboarding timeline: Foursquare claimed within 48 hrs; schema installed within 7 days; GBP fully optimized within 2–3 weeks; first monthly report at 30-day mark.
• Pricing (full detail here): Get Found $1,995 one-time; Stay Found $1,995 first month then $995/month; Custom = contact for quote (multi-location). All include 14-day money-back.
• Stay Found includes: weekly scans across 5 engines, done-for-you 120+ citations with verified NAP, LocalBusiness + industry schema install, full GBP optimization (services, Q&As, AI-readable fields), up to 7 competitor businesses tracked, monthly report. "$995 per month."
• Competitor tracking: free audit shows top 3; Stay Found tracks up to 7; Custom up to 10.
• Guarantee: 14-day money-back on all plans. If score not improving after 60 days of Stay Found, they audit/reprioritize fixes (no free-work clause stated here, unlike homepage's "30% mention lift" promise).
• Geographies: US, Canada, UK currently.
• Schema is "small JSON-LD script tag… invisible to visitors, no effect on page load." Validated before install.
• "AI search converts at 14.2%, five times higher than Google" appears on industry pages (not this one, but cross-referenced).
• FLAG: Unsourced stats throughout — 70% Foursquare, 240 prompts, 14.2% conversion, 3–5x mentions. No methodology citations, no third-party validation. Tier 2/3.
• FLAG: Directory count inconsistency (120+ for citation audit/consistency vs 300+ for submission). Ambiguous whether the network is 120 or 300.

Offer / Pricing Details (if applicable)

• Get Found: $1,995 one-time (audit + citations + schema + GBP across 5 engines).
• Stay Found: $1,995 first month, then $995/month (everything in Get Found + weekly monitoring + monthly re-optimization + up to 7 competitors). Cancel anytime.
• Custom: tailored for multi-location/franchise; contact for quote. Manages up to 5 locations with individual dashboards; enterprise for more.
• Credits (separate, self-serve): for scanning only; never expire; auto-refund on failed scans. Monthly plans include scanning + execution.
• "No setup fee, no onboarding charge, no hidden costs. Stripe handles payments."
• 14-day money-back guarantee on all plans; after 14 days non-refundable but cancel to stop future billing.

Process / How It Works

• Free audit (4 min) → Foursquare claim (48 hr) → citation submissions → schema install (7 days) → GBP optimization (2–3 wks) → weekly scans + monthly plain-English PDF report.
• Client effort: "Very little" — limited website access for schema (header tag), temporary GBP access; both under 10 min setup. Then "read your monthly report."
• Report contents: every citation submitted + status, score before/after, per-engine mention rates, competitor score changes, every GBP/schema change. "Designed to be read in five minutes."
• 240 real prompts run weekly on Stay Found for genuine week-over-week change (vs modeled estimate).

Notable Strengths or Patterns

• FAQ doubles as the real pricing + proof + methodology page — compensates for thin pricing page.
• Heavy risk reversal: 14-day guarantee, cancel-anytime, no hidden costs, auto-refund credits.
• "Plain-English, five-minute" report counters the black-box fear explicitly.
• Strong objection-handling: works-alongside-existing-SEO-agency, new-business-ok, reviews-alone-insufficient, schema-doesn't-slow-site.
• Uses concrete numbers (240 prompts, 120+ dirs, 48 hr Foursquare) to project rigor even when unsourced.

Notes for Digital Operations Partner

• Silent Customer Loss: Explicitly framed — "comparison of which searches you are losing and to whom," competitor-gap data shows "exactly which searches you are losing." Directly mirrors DOP's discovery-failure lens.
• Evidence quality: This is where Bizl's weakest evidence lives. 70% Foursquare, 240 prompts, 3–5x mentions, 14.2% conversion — all asserted, none sourced. DOP should cite methodology/sources to beat this.
• Human supervision vs black-box: Bizl explicitly says client "never has to learn what schema is or how Foursquare works" — pure done-for-you. DOP's human-supervised + client-approval model is the counter-position; Bizl's "you do nothing" can be framed as disempowering vs DOP's partnership.
• PoC-style entry: Free 4-min audit (no card) is the PoC hook → Get Found ($1,995) → Stay Found ($995/mo) → Custom. Clean Cold-Audit→PoC→Retainer analogue.
• Conversion patterns: 14-day guarantee + cancel-anytime + no hidden costs + auto-refund + "we grow on referrals not lock-in" (retention-not-lock-in messaging). DOP can mirror the lock-in-free positioning honestly.
• Inconsistency to exploit: 120+ vs 300+ directory claim and the homepage's "30% lift" clause absent here — DOP can position as more internally consistent / honest about scope.