veripath/docs/validation/2026-08-16-appleseed-horticulture/findings.json

{
  "audit_engine": "v1",
  "timestamp": "2026-08-16T01:15:32.625723+00:00",
  "business": "Appleseed Horticulture",
  "summary": {
    "total_findings": 8,
    "severity_counts": {
      "immediate": 2,
      "high": 1,
      "medium": 3,
      "enhancement": 2
    },
    "sub_score_issues": {
      "Digital Identity": 2,
      "Google Business": 1,
      "Technical SEO": 2,
      "Reviews": 1,
      "Content": 2
    },
    "surfaces_ok": {
      "google_business_profile": true,
      "apple_maps": true,
      "website": true
    },
    "surfaces_failed": {
      "bing_places": false
    },
    "rating": 4.9,
    "reviews": 84
  },
  "findings": [
    {
      "id": "nap_phone_mismatch",
      "severity": "immediate",
      "title": "Phone number inconsistent across 1 surface(s)",
      "sub_score": "Digital Identity",
      "evidence": {
        "google": "(530) 622-5190",
        "apple": "+1 (530) 622-5190",
        "website": "8666666666"
      },
      "recommendation": "Standardize phone format across all directories. GBP is authoritative."
    },
    {
      "id": "hours_mismatch",
      "severity": "immediate",
      "title": "Hours mismatch on 7 day(s) \u2014 GBP is authoritative",
      "sub_score": "Google Business",
      "evidence": [
        {
          "day": "saturday",
          "google": "10 AM-5 PM",
          "apple_maps": "10:00 AM-4:00 PM"
        },
        {
          "day": "sunday",
          "google": "11 AM-4 PM",
          "apple_maps": "10:00 AM-4:00 PM"
        },
        {
          "day": "monday",
          "google": "9:30 AM-5:30 PM",
          "apple_maps": "9:00 AM-5:1800 PM"
        },
        {
          "day": "tuesday",
          "google": "9:30 AM-5:30 PM",
          "apple_maps": "9:00 AM-5:1800 PM"
        },
        {
          "day": "wednesday",
          "google": "9:30 AM-5:30 PM",
          "apple_maps": "9:00 AM-5:1800 PM"
        },
        {
          "day": "thursday",
          "google": "9:30 AM-5:30 PM",
          "apple_maps": "9:00 AM-5:1800 PM"
        },
        {
          "day": "friday",
          "google": "9:30 AM-5:30 PM",
          "apple_maps": "9:00 AM-5:1800 PM"
        }
      ],
      "recommendation": "Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss."
    },
    {
      "id": "missing_jsonld_schema",
      "severity": "high",
      "title": "No JSON-LD schema found on website",
      "sub_score": "Technical SEO",
      "evidence": {
        "url": "https://www.facebook.com/Appleseed-Horticulture-226187400847519/",
        "has_jsonld": false
      },
      "recommendation": "Add LocalBusiness/BeautySalon JSON-LD schema. Critical for rich results and local ranking."
    },
    {
      "id": "review_dates_unavailable",
      "severity": "medium",
      "title": "Cannot determine review recency \u2014 no dates available in samples",
      "sub_score": "Reviews",
      "evidence": {
        "sources_with_dates": []
      },
      "recommendation": "Review date data is not available from current surfaces. Monitor via GBP dashboard directly."
    },
    {
      "id": "category_fragmentation",
      "severity": "medium",
      "title": "Category varies across surfaces: garden center, shopping",
      "sub_score": "Digital Identity",
      "evidence": {
        "google": "garden center",
        "apple": "shopping"
      },
      "recommendation": "Align primary category across all directories. GBP primary category is the ranking driver."
    },
    {
      "id": "no_description",
      "severity": "medium",
      "title": "No business description found on any surface",
      "sub_score": "Content",
      "evidence": {
        "surfaces_checked": [
          "google",
          "bing",
          "website"
        ]
      },
      "recommendation": "Add a keyword-rich description to GBP and website. Descriptions improve click-through and category relevance."
    },
    {
      "id": "no_price_level",
      "severity": "enhancement",
      "title": "Price level not set on GBP or Apple Maps",
      "sub_score": "Content",
      "evidence": {},
      "recommendation": "Set price level ($\u2013$$$$) on GBP. Helps users self-select and improves relevance."
    },
    {
      "id": "missing_og_tags",
      "severity": "enhancement",
      "title": "No Open Graph tags on website",
      "sub_score": "Technical SEO",
      "evidence": {
        "url": "https://www.facebook.com/Appleseed-Horticulture-226187400847519/"
      },
      "recommendation": "Add OG tags for proper link preview on social media and messaging apps."
    }
  ]
}