Leonard (VeriPath Agent)
94d5607819
Raw multi-surface JSON, engine findings (json+md), and VALIDATION.md for the Superior HVAC & Plumbing (Cameron Park) run. All 4 surfaces returned data; the pipeline correctly captured genuine cross-source NAP divergence (3 different business names, 2.7 vs 4.5 vs null ratings, conflicting phones and hours) as evidence rather than error. GBP phone glyph-stripped to '(909) 319-0746'.
4.9 KiB
4.9 KiB
Audit Findings — superior plumbing,heating and air conditioning
Generated: 2026-08-14 20:31 UTC Sources checked: google_business_profile, apple_maps, bing_places, website Rating: 2.7 | Reviews: 57
Severity Summary
| Severity | Count |
|---|---|
| 🟥 Immediate | 4 |
| 🟧 High | 4 |
| 🟨 Medium | 3 |
| 🟩 Enhancement | 1 |
| Total | 12 |
Findings
Finding #1: Phone number inconsistent across 2 surface(s)
- Severity: 🟥 Immediate
- Category: Digital Identity
- Recommendation: Standardize phone format across all directories. GBP is authoritative.
- Evidence: ```json { "google": "(909) 319-0746", "apple": "+1 (916) 316-5708", "bing": "(215) 416-6557", "website": "9093190746" }
### Finding #2: Address inconsistent across 1 surface(s)
- **Severity:** 🟥 Immediate
- **Category:** Digital Identity
- **Recommendation:** Standardize exact address format. GBP address is authoritative.
- **Evidence:** ```json
{
"google": "6331 Haven Ave, Rancho Cucamonga, CA 91737",
"apple": "1150 Sibley St, Folsom, CA 95630"
}
Finding #3: Hours mismatch on 7 day(s) — GBP is authoritative
- Severity: 🟥 Immediate
- Category: Google Business
- Recommendation: Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
- Evidence: ```json [ { "day": "friday", "google": "7 AM-7 PM", "apple_maps": "9:00 AM-12:00 PM" }, { "day": "saturday", "google": "7 AM-7 PM", "apple_maps": "10:00 AM-6:00 PM" }, { "day": "sunday", "google": "Closed", "apple_maps": "10:00 AM-5:00 PM" }, { "day": "monday", "google": "7 AM-7 PM", "apple_maps": "9:00 AM-9:00 PM" }, { "day": "tuesday", "google": "7 AM-7 PM", "apple_maps": "9:00 AM-9:00 PM" }, { "day": "wednesday", "google": "7 AM-7 PM", "apple_maps": "9:00 AM-9:00 PM" }, { "day": "thursday", "google": "7 AM-7 PM", "apple_maps": "9:00 AM-9:00 PM" } ]
### Finding #4: Average rating 3.6 — below 4.0 threshold
- **Severity:** 🟥 Immediate
- **Category:** Reviews
- **Recommendation:** Address negative reviews, request new reviews from satisfied customers. Below 4.0 is a strong conversion blocker.
- **Evidence:** ```json
{
"average": 3.6,
"by_source": {
"google": 2.7,
"bing": 4.5
}
}
Finding #5: Website URL inconsistent across 1 surface(s)
- Severity: 🟧 High
- Category: Digital Identity
- Recommendation: Use one canonical URL (prefer HTTPS, no www) across all directories.
- Evidence: ```json { "google": "https://www.superiorplumbingac.com/", "apple": "https://www.yelp.com/biz/w-and-t-hvac-and-plumbing-solutions-folsom-3" }
### Finding #6: Rating varies by 1.8 across surfaces (range: 2.7–4.5)
- **Severity:** 🟧 High
- **Category:** Reviews
- **Recommendation:** Investigate why some surfaces show different ratings. May indicate stale data or mixed-up business listings.
- **Evidence:** ```json
{
"google": 2.7,
"bing": 4.5
}
Finding #7: Most recent review is 301 days old — no fresh review signal
- Severity: 🟧 High
- Category: Reviews
- Recommendation: No recent reviews = no social proof for new visitors. Implement review request workflow post-appointment.
- Evidence: ```json { "newest_review_date": "Oct 17, 2025", "days_ago": 301 }
### Finding #8: No JSON-LD schema found on website
- **Severity:** 🟧 High
- **Category:** Technical SEO
- **Recommendation:** Add LocalBusiness/BeautySalon JSON-LD schema. Critical for rich results and local ranking.
- **Evidence:** ```json
{
"url": "https://www.superiorplumbingac.com/",
"has_jsonld": false
}
Finding #9: Review count varies by 47 across surfaces
- Severity: 🟨 Medium
- Category: Reviews
- Recommendation: Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership.
- Evidence: ```json { "google": 57, "bing": 10 }
### Finding #10: Category varies across surfaces: consumer sector, home service, plumber
- **Severity:** 🟨 Medium
- **Category:** Digital Identity
- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
- **Evidence:** ```json
{
"google": "plumber",
"apple": "consumer sector",
"bing": "home service"
}
Finding #11: No canonical URL tag on website
- Severity: 🟨 Medium
- Category: Technical SEO
- Recommendation: Add to prevent duplicate content issues.
- Evidence: ```json { "url": "https://www.superiorplumbingac.com/" }
### Finding #12: Price level not set on GBP or Apple Maps
- **Severity:** 🟩 Enhancement
- **Category:** Content
- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.