tonyjbala
82a2ee55cf
Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md): - Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions) - Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch) - Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website) - Verification-pending items separated from material findings; no surface presented without evidence
4.1 KiB
4.1 KiB
Audit Findings — Scotty's Heating & Air
Generated: 2026-08-15 13:55 UTC Sources checked: google_business_profile, apple_maps, website Rating: 4.8 | Reviews: 180
Severity Summary
| Severity | Count |
|---|---|
| 🟥 Immediate | 3 |
| 🟧 High | 2 |
| 🟨 Medium | 3 |
| 🟩 Enhancement | 2 |
| Total | 10 |
Findings
Finding #1: Phone number inconsistent across 1 surface(s)
- Severity: 🟥 Immediate
- Category: Digital Identity
- Recommendation: Standardize phone format across all directories. GBP is authoritative.
- Evidence: ```json { "google": "(530) 626-6000", "apple": "+1 (530) 626-6000", "website": "530-429-7616" }
### Finding #2: Address inconsistent across 1 surface(s)
- **Severity:** 🟥 Immediate
- **Category:** Digital Identity
- **Recommendation:** Standardize exact address format. GBP address is authoritative.
- **Evidence:** ```json
{
"google": "3655 Chuckwagon Way Ste b, Placerville, CA 95667",
"apple": "3655 Chuckwagon Way, Placerville, CA 95667"
}
Finding #3: Hours mismatch on 5 day(s) — GBP is authoritative
- Severity: 🟥 Immediate
- Category: Google Business
- Recommendation: Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
- Evidence: ```json [ { "day": "monday", "google": "8 AM-4:30 PM", "apple_maps": "8:00 AM-4:1800 PM" }, { "day": "tuesday", "google": "8 AM-4:30 PM", "apple_maps": "8:00 AM-4:1800 PM" }, { "day": "wednesday", "google": "8 AM-4:30 PM", "apple_maps": "8:00 AM-4:1800 PM" }, { "day": "thursday", "google": "8 AM-4:30 PM", "apple_maps": "8:00 AM-4:1800 PM" }, { "day": "friday", "google": "8 AM-4:30 PM", "apple_maps": "8:00 AM-4:1800 PM" } ]
### Finding #4: Website URL inconsistent across 1 surface(s)
- **Severity:** 🟧 High
- **Category:** Digital Identity
- **Recommendation:** Use one canonical URL (prefer HTTPS, no www) across all directories.
- **Evidence:** ```json
{
"google": "https://www.scottysheatingandair.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp",
"apple": "https://www.scottysheatingandair.com/"
}
Finding #5: Rating varies by 0.7 across surfaces (range: 4.1–4.8)
- Severity: 🟧 High
- Category: Reviews
- Recommendation: Investigate why some surfaces show different ratings. May indicate stale data or mixed-up business listings.
- Evidence: ```json { "google": 4.8, "apple": 4.1 }
### Finding #6: Review count varies by 143 across surfaces
- **Severity:** 🟨 Medium
- **Category:** Reviews
- **Recommendation:** Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership.
- **Evidence:** ```json
{
"google": 180,
"apple": 37
}
Finding #7: Cannot determine review recency — no dates available in samples
- Severity: 🟨 Medium
- Category: Reviews
- Recommendation: Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
- Evidence: ```json { "sources_with_dates": [] }
### Finding #8: Category varies across surfaces: consumer sector, hvac contractor
- **Severity:** 🟨 Medium
- **Category:** Digital Identity
- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
- **Evidence:** ```json
{
"google": "hvac contractor",
"apple": "consumer sector"
}
Finding #9: Only 0% of sample reviews mention specific services or practitioners
- Severity: 🟩 Enhancement
- Category: Reviews
- Recommendation: Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better.
- Evidence: ```json { "sample_size": 3, "specific_count": 0 }
### Finding #10: Price level not set on GBP or Apple Maps
- **Severity:** 🟩 Enhancement
- **Category:** Content
- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.
## Failed Surfaces
- ❌ `bing_places` — no data returned