tonyjbala
7520f3d7c8
Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md): - Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions) - Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch) - Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website) - Verification-pending items separated from material findings; no surface presented without evidence
3.3 KiB
3.3 KiB
Audit Findings — Gordon Law
Generated: 2026-08-15 13:53 UTC Sources checked: google_business_profile, apple_maps Rating: 4.9 | Reviews: 45
Severity Summary
| Severity | Count |
|---|---|
| 🟥 Immediate | 3 |
| 🟧 High | 1 |
| 🟨 Medium | 3 |
| 🟩 Enhancement | 1 |
| Total | 8 |
Findings
Finding #1: Phone number inconsistent across 1 surface(s)
- Severity: 🟥 Immediate
- Category: Digital Identity
- Recommendation: Standardize phone format across all directories. GBP is authoritative.
- Evidence: ```json { "google": "(916) 354-6261", "apple": "+1 (916) 877-7822" }
### Finding #2: Address inconsistent across 1 surface(s)
- **Severity:** 🟥 Immediate
- **Category:** Digital Identity
- **Recommendation:** Standardize exact address format. GBP address is authoritative.
- **Evidence:** ```json
{
"google": "5180 Golden Foothill Pkwy FL 2, El Dorado Hills, CA 95762",
"apple": "5180 Golden Foothill Pkwy, Ste 210, El Dorado Hills, CA 95762"
}
Finding #3: Hours mismatch on 5 day(s) — GBP is authoritative
- Severity: 🟥 Immediate
- Category: Google Business
- Recommendation: Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
- Evidence: ```json [ { "day": "monday", "google": "Open 24 hours", "apple_maps": "8:00 AM-5:00 PM" }, { "day": "tuesday", "google": "Open 24 hours", "apple_maps": "8:00 AM-5:00 PM" }, { "day": "wednesday", "google": "Open 24 hours", "apple_maps": "8:00 AM-5:00 PM" }, { "day": "thursday", "google": "Open 24 hours", "apple_maps": "8:00 AM-5:00 PM" }, { "day": "friday", "google": "Open 24 hours", "apple_maps": "8:00 AM-5:00 PM" } ]
### Finding #4: No website found
- **Severity:** 🟧 High
- **Category:** Technical SEO
- **Recommendation:** A website is essential for credibility, schema markup, and conversion. Launch one immediately.
### Finding #5: Cannot determine review recency — no dates available in samples
- **Severity:** 🟨 Medium
- **Category:** Reviews
- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
- **Evidence:** ```json
{
"sources_with_dates": []
}
Finding #6: Category varies across surfaces: consumer sector, personal injury attorney
- Severity: 🟨 Medium
- Category: Digital Identity
- Recommendation: Align primary category across all directories. GBP primary category is the ranking driver.
- Evidence: ```json { "google": "personal injury attorney", "apple": "consumer sector" }
### Finding #7: No business description found on any surface
- **Severity:** 🟨 Medium
- **Category:** Content
- **Recommendation:** Add a keyword-rich description to GBP and website. Descriptions improve click-through and category relevance.
- **Evidence:** ```json
{
"surfaces_checked": [
"google",
"bing",
"website"
]
}
Finding #8: Price level not set on GBP or Apple Maps
- Severity: 🟩 Enhancement
- Category: Content
- Recommendation: Set price level (
–$$$) on GBP. Helps users self-select and improves relevance.
Failed Surfaces
- ❌
bing_places— no data returned - ❌
website— no data returned