veripath/docs/validation/2026-08-15-gilmore-heating-air/findings.json

{
  "audit_engine": "v1",
  "timestamp": "2026-08-15T16:46:20.939734+00:00",
  "business": "Gilmore Heating, Air and Plumbing",
  "summary": {
    "total_findings": 13,
    "severity_counts": {
      "immediate": 4,
      "high": 3,
      "medium": 4,
      "enhancement": 2
    },
    "sub_score_issues": {
      "Digital Identity": 4,
      "Google Business": 1,
      "Reviews": 5,
      "Technical SEO": 1,
      "Content": 2
    },
    "surfaces_ok": {
      "google_business_profile": true,
      "apple_maps": true
    },
    "surfaces_failed": {
      "bing_places": false,
      "website": false
    },
    "rating": 4.8,
    "reviews": 3860
  },
  "findings": [
    {
      "id": "nap_phone_mismatch",
      "severity": "immediate",
      "title": "Phone number inconsistent across 1 surface(s)",
      "sub_score": "Digital Identity",
      "evidence": {
        "google": "(530) 290-5551",
        "apple": "+1 (916) 866-5596"
      },
      "recommendation": "Standardize phone format across all directories. GBP is authoritative."
    },
    {
      "id": "nap_address_mismatch",
      "severity": "immediate",
      "title": "Address inconsistent across 1 surface(s)",
      "sub_score": "Digital Identity",
      "evidence": {
        "google": "8636 Antelope North Rd Bldg D, Antelope, CA 95843",
        "apple": "8636 Antelope North Rd, Antelope, CA  95843"
      },
      "recommendation": "Standardize exact address format. GBP address is authoritative."
    },
    {
      "id": "hours_mismatch",
      "severity": "immediate",
      "title": "Hours mismatch on 7 day(s) \u2014 GBP is authoritative",
      "sub_score": "Google Business",
      "evidence": [
        {
          "day": "saturday",
          "google": "Open 24 hours",
          "apple_maps": "12:00 AM-12:00 PM"
        },
        {
          "day": "sunday",
          "google": "Open 24 hours",
          "apple_maps": "12:00 AM-12:00 PM"
        },
        {
          "day": "monday",
          "google": "Open 24 hours",
          "apple_maps": "12:00 AM-12:00 PM"
        },
        {
          "day": "tuesday",
          "google": "Open 24 hours",
          "apple_maps": "12:00 AM-12:00 PM"
        },
        {
          "day": "wednesday",
          "google": "Open 24 hours",
          "apple_maps": "12:00 AM-12:00 PM"
        },
        {
          "day": "thursday",
          "google": "Open 24 hours",
          "apple_maps": "12:00 AM-12:00 PM"
        },
        {
          "day": "friday",
          "google": "Open 24 hours",
          "apple_maps": "12:00 AM-12:00 PM"
        }
      ],
      "recommendation": "Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss."
    },
    {
      "id": "rating_below_threshold",
      "severity": "immediate",
      "title": "Average rating 3.6 \u2014 below 4.0 threshold",
      "sub_score": "Reviews",
      "evidence": {
        "average": 3.65,
        "by_source": {
          "google": 4.8,
          "apple": 2.5
        }
      },
      "recommendation": "Address negative reviews, request new reviews from satisfied customers. Below 4.0 is a strong conversion blocker."
    },
    {
      "id": "nap_website_mismatch",
      "severity": "high",
      "title": "Website URL inconsistent across 1 surface(s)",
      "sub_score": "Digital Identity",
      "evidence": {
        "google": "https://gilmoreair.com/service-areas/antelope/?utm_source=GBP-listing&utm_medium=organic&utm_campaign=antelope-ca",
        "apple": "https://gilmoreair.com"
      },
      "recommendation": "Use one canonical URL (prefer HTTPS, no www) across all directories."
    },
    {
      "id": "rating_delta_high",
      "severity": "high",
      "title": "Rating varies by 2.3 across surfaces (range: 2.5\u20134.8)",
      "sub_score": "Reviews",
      "evidence": {
        "google": 4.8,
        "apple": 2.5
      },
      "recommendation": "Investigate why some surfaces show different ratings. May indicate stale data or mixed-up business listings."
    },
    {
      "id": "no_website",
      "severity": "high",
      "title": "No website found",
      "sub_score": "Technical SEO",
      "evidence": {},
      "recommendation": "A website is essential for credibility, schema markup, and conversion. Launch one immediately."
    },
    {
      "id": "review_count_delta",
      "severity": "medium",
      "title": "Review count varies by 3588 across surfaces",
      "sub_score": "Reviews",
      "evidence": {
        "google": 3860,
        "apple": 272
      },
      "recommendation": "Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership."
    },
    {
      "id": "review_dates_unavailable",
      "severity": "medium",
      "title": "Cannot determine review recency \u2014 no dates available in samples",
      "sub_score": "Reviews",
      "evidence": {
        "sources_with_dates": []
      },
      "recommendation": "Review date data is not available from current surfaces. Monitor via GBP dashboard directly."
    },
    {
      "id": "category_fragmentation",
      "severity": "medium",
      "title": "Category varies across surfaces: consumer sector, hvac contractor",
      "sub_score": "Digital Identity",
      "evidence": {
        "google": "hvac contractor",
        "apple": "consumer sector"
      },
      "recommendation": "Align primary category across all directories. GBP primary category is the ranking driver."
    },
    {
      "id": "no_description",
      "severity": "medium",
      "title": "No business description found on any surface",
      "sub_score": "Content",
      "evidence": {
        "surfaces_checked": [
          "google",
          "bing",
          "website"
        ]
      },
      "recommendation": "Add a keyword-rich description to GBP and website. Descriptions improve click-through and category relevance."
    },
    {
      "id": "reviews_low_specificity",
      "severity": "enhancement",
      "title": "Only 0% of sample reviews mention specific services or practitioners",
      "sub_score": "Reviews",
      "evidence": {
        "sample_size": 3,
        "specific_count": 0
      },
      "recommendation": "Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better."
    },
    {
      "id": "no_price_level",
      "severity": "enhancement",
      "title": "Price level not set on GBP or Apple Maps",
      "sub_score": "Content",
      "evidence": {},
      "recommendation": "Set price level ($\u2013$$$$) on GBP. Helps users self-select and improves relevance."
    }
  ]
}