tonyjbala
39e04c4b88
Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md): - Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions) - Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch) - Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website) - Verification-pending items separated from material findings; no surface presented without evidence
3.1 KiB
3.1 KiB
Audit Findings — D. Martel Plumbing Service & Repair
Generated: 2026-08-15 13:53 UTC Sources checked: google_business_profile, apple_maps, bing_places, website Rating: 4.7 | Reviews: 104
Severity Summary
| Severity | Count |
|---|---|
| 🟥 Immediate | 2 |
| 🟧 High | 0 |
| 🟨 Medium | 3 |
| 🟩 Enhancement | 2 |
| Total | 7 |
Findings
Finding #1: Address inconsistent across 1 surface(s)
- Severity: 🟥 Immediate
- Category: Digital Identity
- Recommendation: Standardize exact address format. GBP address is authoritative.
- Evidence: ```json { "google": "1132 Suncast Ln #2, El Dorado Hills, CA 95762", "apple": "1132 Suncast Ln, Ste 2, El Dorado Hills, CA 95762" }
### Finding #2: Hours mismatch on 5 day(s) — GBP is authoritative
- **Severity:** 🟥 Immediate
- **Category:** Google Business
- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
- **Evidence:** ```json
[
{
"day": "monday",
"google": "7 AM-7 PM",
"apple_maps": "8:00 AM-5:00 PM"
},
{
"day": "tuesday",
"google": "7 AM-7 PM",
"apple_maps": "8:00 AM-5:00 PM"
},
{
"day": "wednesday",
"google": "7 AM-7 PM",
"apple_maps": "8:00 AM-5:00 PM"
},
{
"day": "thursday",
"google": "7 AM-7 PM",
"apple_maps": "8:00 AM-5:00 PM"
},
{
"day": "friday",
"google": "7 AM-7 PM",
"apple_maps": "8:00 AM-5:00 PM"
}
]
Finding #3: Review count varies by 147 across surfaces
- Severity: 🟨 Medium
- Category: Reviews
- Recommendation: Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership.
- Evidence: ```json { "google": 104, "apple": 251, "bing": 248 }
### Finding #4: Category varies across surfaces: consumer sector, home service, plumber
- **Severity:** 🟨 Medium
- **Category:** Digital Identity
- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
- **Evidence:** ```json
{
"google": "plumber",
"apple": "consumer sector",
"bing": "home service"
}
Finding #5: JSON-LD present but no LocalBusiness/BeautySalon type
- Severity: 🟨 Medium
- Category: Technical SEO
- Recommendation: Ensure schema includes LocalBusiness or BeautySalon @type for local search relevance.
- Evidence: ```json { "url": "https://dmartelplumbing.com/", "has_jsonld": true, "has_local_business": false }
### Finding #6: Only 0% of sample reviews mention specific services or practitioners
- **Severity:** 🟩 Enhancement
- **Category:** Reviews
- **Recommendation:** Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better.
- **Evidence:** ```json
{
"sample_size": 6,
"specific_count": 0
}
Finding #7: Price level not set on GBP or Apple Maps
- Severity: 🟩 Enhancement
- Category: Content
- Recommendation: Set price level (
–$$$) on GBP. Helps users self-select and improves relevance.