veripath/docs/use-cases/02-jim-plumber.md

Use Case 02: Jim — The Plumber

Profile

Field	Value
Name	Jim
Business	Plumbing Company
Employees	3
Revenue Driver	Inbound service calls

Problems

• Depends on referrals
• Limited web presence
• Competitors dominate search
• Doesn't understand SEO

Success Metrics

• More phone calls
• More local leads
• Better ranking for service keywords

Desired Hermes Outcomes

• Local SEO monitoring
• Citation consistency
• Competitor tracking
• Lead generation recommendations