tonyjbala
9fef3fcf4e
Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md): - Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions) - Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch) - Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website) - Verification-pending items separated from material findings; no surface presented without evidence
2.3 KiB
D. Martel Plumbing Service & Repair
Online Presence Audit
Location: El Dorado Hills, CA
Vertical: Plumbing
Audit date: 15 August 2026
Prepared for: D. Martel Plumbing Service & Repair
Prepared by: VeriPath
Executive Summary
We audited D. Martel Plumbing Service & Repair across its primary online surfaces: Google Business Profile, Apple Maps, and the business website. The business shows 4.7 ★ across 104 Google reviews. 2 material integrity issues were identified:
- Business hours are inconsistent between Google and Apple.
- The website lacks LocalBusiness structured data.
Surfaces Reviewed
| Surface | Status | Rating | Reviews |
|---|---|---|---|
| Google Business Profile | ✓ | 4.7 ★ | 104 |
| Apple Maps | ✓ | 4.6 ★ | 251 |
| Bing Places | ✓ | 4.5 ★ | 248 |
| Website | ✓ | — | — |
Findings
Finding 1: Hours mismatch between Google and Apple
Observation:
monday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”; tuesday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”; wednesday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”; thursday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”; friday: Google “7 AM-7 PM” vs Apple “8:00 AM-5:00 PM”
Impact:
Customers planning a visit see different availability depending on which directory they use. Mismatched hours drive no-shows and lost calls at the edge of the workday.
Recommendation:
Verify actual operating hours with the business. Update the non-authoritative surface to match Google's verified schedule, or correct Google if its hours are inaccurate.
Finding 2: JSON-LD present but no LocalBusiness type
Observation:
schema at https://dmartelplumbing.com/ lacks LocalBusiness/Dentist/Plumber type — AI/structured data can't classify the business
Impact:
Without LocalBusiness structured data, AI assistants and structured search cannot reliably classify or cite the business's services, hours, and area served.
Recommendation:
Add LocalBusiness JSON-LD (Dentist/Plumber/Contractor type) with name, address, phone, hours, and areaServed.
Prepared under the VeriPath beta audit process v1.0. Findings reflect reviewed engine output; format-level discrepancies were normalized before inclusion.