Leonard (VeriPath Agent)
94d5607819
Raw multi-surface JSON, engine findings (json+md), and VALIDATION.md for the Superior HVAC & Plumbing (Cameron Park) run. All 4 surfaces returned data; the pipeline correctly captured genuine cross-source NAP divergence (3 different business names, 2.7 vs 4.5 vs null ratings, conflicting phones and hours) as evidence rather than error. GBP phone glyph-stripped to '(909) 319-0746'.
199 lines
6.1 KiB
JSON
199 lines
6.1 KiB
JSON
{
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"audit_engine": "v1",
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"timestamp": "2026-08-14T20:31:07.761126+00:00",
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"business": "superior plumbing,heating and air conditioning",
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"summary": {
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"total_findings": 12,
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"severity_counts": {
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"immediate": 4,
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"high": 4,
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"medium": 3,
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"enhancement": 1
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},
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"sub_score_issues": {
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"Digital Identity": 4,
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"Google Business": 1,
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"Reviews": 4,
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"Technical SEO": 2,
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"Content": 1
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},
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"surfaces_ok": {
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"google_business_profile": true,
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"apple_maps": true,
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"bing_places": true,
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"website": true
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},
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"surfaces_failed": {},
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"rating": 2.7,
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"reviews": 57
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},
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"findings": [
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{
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"id": "nap_phone_mismatch",
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"severity": "immediate",
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"title": "Phone number inconsistent across 2 surface(s)",
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"sub_score": "Digital Identity",
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"evidence": {
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"google": "(909) 319-0746",
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"apple": "+1 (916) 316-5708",
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"bing": "(215) 416-6557",
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"website": "9093190746"
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},
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"recommendation": "Standardize phone format across all directories. GBP is authoritative."
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},
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{
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"id": "nap_address_mismatch",
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"severity": "immediate",
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"title": "Address inconsistent across 1 surface(s)",
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"sub_score": "Digital Identity",
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"evidence": {
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"google": "6331 Haven Ave, Rancho Cucamonga, CA 91737",
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"apple": "1150 Sibley St, Folsom, CA 95630"
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},
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"recommendation": "Standardize exact address format. GBP address is authoritative."
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},
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{
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"id": "hours_mismatch",
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"severity": "immediate",
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"title": "Hours mismatch on 7 day(s) \u2014 GBP is authoritative",
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"sub_score": "Google Business",
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"evidence": [
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{
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"day": "friday",
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"google": "7 AM-7 PM",
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"apple_maps": "9:00 AM-12:00 PM"
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},
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{
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"day": "saturday",
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"google": "7 AM-7 PM",
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"apple_maps": "10:00 AM-6:00 PM"
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},
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{
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"day": "sunday",
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"google": "Closed",
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"apple_maps": "10:00 AM-5:00 PM"
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},
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{
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"day": "monday",
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"google": "7 AM-7 PM",
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"apple_maps": "9:00 AM-9:00 PM"
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},
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{
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"day": "tuesday",
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"google": "7 AM-7 PM",
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"apple_maps": "9:00 AM-9:00 PM"
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},
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{
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"day": "wednesday",
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"google": "7 AM-7 PM",
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"apple_maps": "9:00 AM-9:00 PM"
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},
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{
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"day": "thursday",
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"google": "7 AM-7 PM",
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"apple_maps": "9:00 AM-9:00 PM"
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}
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],
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"recommendation": "Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss."
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},
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{
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"id": "rating_below_threshold",
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"severity": "immediate",
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"title": "Average rating 3.6 \u2014 below 4.0 threshold",
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"sub_score": "Reviews",
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"evidence": {
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"average": 3.6,
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"by_source": {
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"google": 2.7,
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"bing": 4.5
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}
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},
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"recommendation": "Address negative reviews, request new reviews from satisfied customers. Below 4.0 is a strong conversion blocker."
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},
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{
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"id": "nap_website_mismatch",
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"severity": "high",
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"title": "Website URL inconsistent across 1 surface(s)",
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"sub_score": "Digital Identity",
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"evidence": {
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"google": "https://www.superiorplumbingac.com/",
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"apple": "https://www.yelp.com/biz/w-and-t-hvac-and-plumbing-solutions-folsom-3"
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},
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"recommendation": "Use one canonical URL (prefer HTTPS, no www) across all directories."
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},
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{
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"id": "rating_delta_high",
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"severity": "high",
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"title": "Rating varies by 1.8 across surfaces (range: 2.7\u20134.5)",
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"sub_score": "Reviews",
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"evidence": {
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"google": 2.7,
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"bing": 4.5
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},
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"recommendation": "Investigate why some surfaces show different ratings. May indicate stale data or mixed-up business listings."
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},
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{
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"id": "reviews_stale",
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"severity": "high",
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"title": "Most recent review is 301 days old \u2014 no fresh review signal",
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"sub_score": "Reviews",
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"evidence": {
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"newest_review_date": "Oct 17, 2025",
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"days_ago": 301
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},
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"recommendation": "No recent reviews = no social proof for new visitors. Implement review request workflow post-appointment."
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},
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{
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"id": "missing_jsonld_schema",
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"severity": "high",
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"title": "No JSON-LD schema found on website",
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"sub_score": "Technical SEO",
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"evidence": {
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"url": "https://www.superiorplumbingac.com/",
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"has_jsonld": false
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},
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"recommendation": "Add LocalBusiness/BeautySalon JSON-LD schema. Critical for rich results and local ranking."
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},
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{
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"id": "review_count_delta",
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"severity": "medium",
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"title": "Review count varies by 47 across surfaces",
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"sub_score": "Reviews",
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"evidence": {
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"google": 57,
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"bing": 10
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},
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"recommendation": "Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership."
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},
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{
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"id": "category_fragmentation",
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"severity": "medium",
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"title": "Category varies across surfaces: consumer sector, home service, plumber",
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"sub_score": "Digital Identity",
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"evidence": {
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"google": "plumber",
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"apple": "consumer sector",
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"bing": "home service"
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},
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"recommendation": "Align primary category across all directories. GBP primary category is the ranking driver."
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},
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{
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"id": "missing_canonical",
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"severity": "medium",
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"title": "No canonical URL tag on website",
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"sub_score": "Technical SEO",
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"evidence": {
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"url": "https://www.superiorplumbingac.com/"
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},
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"recommendation": "Add <link rel='canonical' href='...'> to prevent duplicate content issues."
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},
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{
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"id": "no_price_level",
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"severity": "enhancement",
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"title": "Price level not set on GBP or Apple Maps",
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"sub_score": "Content",
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"evidence": {},
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"recommendation": "Set price level ($\u2013$$$$) on GBP. Helps users self-select and improves relevance."
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}
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]
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} |