veripath/docs/validation/2026-08-15-above-the-gate-dentistry/findings.md

Audit Findings — Above the Gate Dentistry

Generated: 2026-08-15 13:52 UTC Sources checked: google_business_profile, apple_maps Rating: 4.9 | Reviews: 166

Severity Summary

Severity	Count
🟥 Immediate	3
🟧 High	1
🟨 Medium	4
🟩 Enhancement	2
Total	10

Findings

Finding #1: Phone number inconsistent across 1 surface(s)

• Severity: 🟥 Immediate
• Category: Digital Identity
• Recommendation: Standardize phone format across all directories. GBP is authoritative.
• Evidence: ```json { "google": "(916) 299-8983", "apple": "+1 (916) 931-1996" }

### Finding #2: Address inconsistent across 1 surface(s)

- **Severity:** 🟥 Immediate
- **Category:** Digital Identity
- **Recommendation:** Standardize exact address format. GBP address is authoritative.
- **Evidence:** ```json
{
  "google": "4517 Serrano Pkwy #104, El Dorado Hills, CA 95762",
  "apple": "4517 Serrano Pkwy, El Dorado Hills, CA  95762"
}

Finding #3: Hours mismatch on 5 day(s) — GBP is authoritative

• Severity: 🟥 Immediate
• Category: Google Business
• Recommendation: Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
• Evidence: ```json [ { "day": "monday", "google": "7 AM-4 PM", "apple_maps": "7:00 AM-4:00 PM" }, { "day": "tuesday", "google": "7 AM-6 PM", "apple_maps": "7:00 AM-7:00 PM" }, { "day": "wednesday", "google": "7 AM-5 PM", "apple_maps": "7:00 AM-5:00 PM" }, { "day": "thursday", "google": "7 AM-6 PM", "apple_maps": "7:00 AM-6:00 PM" }, { "day": "friday", "google": "7 AM-4 PM", "apple_maps": "7:00 AM-4:00 PM" } ]

### Finding #4: No website found

- **Severity:** 🟧 High
- **Category:** Technical SEO
- **Recommendation:** A website is essential for credibility, schema markup, and conversion. Launch one immediately.

### Finding #5: Review count varies by 139 across surfaces

- **Severity:** 🟨 Medium
- **Category:** Reviews
- **Recommendation:** Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership.
- **Evidence:** ```json
{
  "google": 166,
  "apple": 27
}

Finding #6: Cannot determine review recency — no dates available in samples

• Severity: 🟨 Medium
• Category: Reviews
• Recommendation: Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
• Evidence: ```json { "sources_with_dates": [] }

### Finding #7: Category varies across surfaces: dentist, health care

- **Severity:** 🟨 Medium
- **Category:** Digital Identity
- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
- **Evidence:** ```json
{
  "google": "dentist",
  "apple": "health care"
}

Finding #8: No business description found on any surface

• Severity: 🟨 Medium
• Category: Content
• Recommendation: Add a keyword-rich description to GBP and website. Descriptions improve click-through and category relevance.
• Evidence: ```json { "surfaces_checked": [ "google", "bing", "website" ] }

### Finding #9: Only 0% of sample reviews mention specific services or practitioners

- **Severity:** 🟩 Enhancement
- **Category:** Reviews
- **Recommendation:** Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better.
- **Evidence:** ```json
{
  "sample_size": 3,
  "specific_count": 0
}

Finding #10: Price level not set on GBP or Apple Maps

• Severity: 🟩 Enhancement
• Category: Content
• Recommendation: Set price level (–$$$) on GBP. Helps users self-select and improves relevance.

Failed Surfaces

• ❌ bing_places — no data returned
• ❌ website — no data returned