VeriPath Beta Audit Process

Status: Locked for beta use
Date: 2026-08-14

Purpose

Professional, repeatable audit for beta clients using the automated primary-surface pipeline.

Scope

The beta audit covers four primary surfaces:

Google Business Profile
Apple Maps
Bing Places
Current website

The client-facing report includes material findings only, covering:

NAP consistency
Hours consistency, with Google Business Profile as the source of truth
Review velocity
Website reachability and schema conflicts

Process

1. Intake

Collect:

Business name
City
Website
Known previous names

2. Run the pipeline

Run:

multi_scraper → audit_engine

3. Human validation

Review findings for:

False positives
Evidence quality

4. Client-facing report

Prepare a report containing material findings only. The report uses the approved VeriPath client-facing structure and voice. It does not include coaching language or marketing urgency.

5. Delivery

Deliver the validated client-facing report to the client.

Out of Scope for Default Beta

The following are not included in the default beta audit:

Exhaustive secondary-directory research
Full AI chatbot visibility scoring
Competitive benchmarking
Social content audits

Conditional Legacy Check

Run a quick old-name and old-website check only when a name or location change in the last 3–5 years is known or indicated during intake. This check is not part of every default beta run.

Pipeline Reference

The working pipeline is located at:

implementation/auditing/

The standard execution path is:

multi_scraper → audit_engine

Deeper Engagements

The full Layer 1/2 system remains available for deeper engagements. Beta audits use the streamlined path above.

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