631 B
631 B
Use Case 01: Ashley — Salon Owner
Profile
| Field | Value |
|---|---|
| Name | Ashley |
| Business | Salon |
| Employees | 5 |
| Revenue Driver | Appointments |
| Primary Goal | Keep chairs full |
| Digital Maturity | Medium |
Problems
- Inconsistent bookings
- Weak Google visibility
- Not enough reviews
- Poor social consistency
- Doesn't know what competitors are doing
Success Metrics
- More bookings
- More repeat customers
- More Google reviews
- Better local ranking
Desired Hermes Outcomes
- Review monitoring
- Competitor tracking
- Google Business Profile recommendations
- Monthly growth roadmap