tonyjbala
5e05531c28
Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md): - Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions) - Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch) - Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website) - Verification-pending items separated from material findings; no surface presented without evidence
3.6 KiB
Gordon Law
Online Presence Audit
Location: El Dorado Hills, CA
Vertical: Law
Audit date: 15 August 2026
Prepared for: Gordon Law
Prepared by: VeriPath
Executive Summary
We audited Gordon Law across its primary online surfaces: Google Business Profile, Apple Maps, and the business website. The business shows 4.9 ★ across 45 Google reviews. 4 material integrity issues were identified:
- Phone numbers are inconsistent across directories.
- Business hours are inconsistent between Google and Apple.
- No website could be located for this business.
- No business description is set on any directory.
Surfaces Reviewed
| Surface | Status | Rating | Reviews |
|---|---|---|---|
| Google Business Profile | ✓ | 4.9 ★ | 45 |
| Apple Maps | ✓ | No rating | No reviews |
| Website | ✗ | Not found / unreachable | — |
Limitation: The website could not be reached or located at audit time. A blocked or missing website is itself a customer-path risk: visitors arriving from search cannot engage the business. Reachability should be re-verified; if the block persists, treat it as a material finding in the next run.
Findings
Finding 1: Phone number inconsistent across directories
Observation:
Google lists (916) 354-6261. Apple lists +1 (916) 877-7822.
Impact:
Customers reaching the business through a single directory may call a disconnected or wrong number. Inconsistent NAP (name-address-phone) signals reduce local search ranking across all surfaces.
Recommendation:
Confirm the correct primary number, then update every directory to match. Keep the verified number identical across Google, Apple, and the website.
Finding 2: Hours mismatch between Google and Apple
Observation:
monday: Google “Open 24 hours” vs Apple “8:00 AM-5:00 PM”; tuesday: Google “Open 24 hours” vs Apple “8:00 AM-5:00 PM”; wednesday: Google “Open 24 hours” vs Apple “8:00 AM-5:00 PM”; thursday: Google “Open 24 hours” vs Apple “8:00 AM-5:00 PM”; friday: Google “Open 24 hours” vs Apple “8:00 AM-5:00 PM”
Impact:
Customers planning a visit see different availability depending on which directory they use. Mismatched hours drive no-shows and lost calls at the edge of the workday.
Recommendation:
Verify actual operating hours with the business. Update the non-authoritative surface to match Google's verified schedule, or correct Google if its hours are inaccurate.
Finding 3: Website listed on GBP but unreachable at audit time
Observation:
GBP website='http://www.cgordonlaw.com/' — surface blocked; documented limitation per process §4
Impact:
Without a website, the business cedes its owned property: no service pages, no schema, no conversion path beyond a phone call. AI search surfaces increasingly require a website to cite.
Recommendation:
Stand up (or link on GBP) a business website with service pages, contact details, and LocalBusiness schema.
Finding 4: No business description found on any surface
Observation:
{"surfaces_checked": ["google", "bing", "website"]}
Impact:
An empty description leaves the local-pack snippet to algorithmic default and forfeits the business's own service language in search results.
Recommendation:
Write a 2-3 sentence GBP description covering services, service area, and differentiators.
Prepared under the VeriPath beta audit process v1.0. Findings reflect reviewed engine output; format-level discrepancies were normalized before inclusion.