6.6 KiB
6.6 KiB
Digital Operations Partner (DOP) - High-Level Project Plan
Last Updated: August 10, 2026
Status: Pre-Build / Blueprint Phase
Current Stage: Foundation Locked, Ready for Blueprinting
1. Project Objective
To build and launch a differentiated marketing and operating system for Digital Operations Partner (DOP) that solves "Silent Customer Loss" for local businesses. DOP will leverage a "Cold Audit → Threat Diagnosis → Focused PoC → Retainer" commercial motion, combining agent-assisted analysis with strict human oversight to improve upon the narrower, "done-for-you AI search visibility" model seen in competitors like Bizl.com.
2. Core Positioning (Locked)
- The Problem: Silent Customer Loss (Discovery Failure + Customer Path Leakage).
- The Entry Point: Free/Public Cold Audit (Layer 1a). The primary sales moment is the Screenshot of Shame — showing the owner (or their agency) exactly what the major AI assistants currently say, or fail to say, about their business.
- The Process: Evidence-first, strictly governed by explicit evidence tiers (Tier 1 Verified / Tier 2 Indicative), with human approval required for all client-facing findings.
- The Differentiator: Transparency, broader scope (Customer Path Integrity + AI Visibility Integrity / Agent Readiness + Local Competitive Awareness as clean competitive fuel), and human-in-the-loop oversight.
- Target Verticals (Top 5): HVAC, Plumbers, Law Firms, Dentists, Multi-Location.
Agent Readiness & Clean Competitive Fuel (2026-08-10 crystallizations)
- Agent Readiness is the name for the work performed in the Focused PoC and Retainer: making a local business easier for AI systems to understand, trust, and accurately represent (structured data, consistent public facts,
llms.txt-style source of truth, measurement loop). - Clean competitive fuel is the upgraded form of Local Competitive Awareness: refined, human-verified local market data (pricing signals, review themes, hiring/expansion signals, AI mention patterns) used both inside client engagements and, when appropriate, as a product for the agencies that already sell into the vertical.
3. Current State & Baseline
- Complete: Competitive research (Bizl 68+ pages), Positioning & Adaptation mapping, Vertical Prioritization Matrix, Core Homepage Copy (Hero, Problem, How It Works), GTM Outreach Templates (Top 5 verticals), and 5 Live Cold Audits with consolidated proof packs.
- Pending: Website build/deployment, remaining homepage copy, brand/visual identity finalization, tech stack decision, and transformation of the 5 Cold Audits into polished public case studies.
4. Project Phases
Phase 1: Blueprint & Strategy Lock (Current Phase)
Goal: Finalize the structural framing before any code or complex design work begins.
- Homepage Framing: Draft the remaining homepage sections (e.g., Proof/Social Proof, The DOP Difference/Methodology, Final CTA).
- Asset Strategy: Decide how the 5 completed live Cold Audits will be presented to prospects (e.g., gated PDF reports, interactive web dashboards, or narrative case studies).
- Brand & Identity: Lock down the final brand name confirmation, visual direction, and design system fundamentals.
- Tech Stack Decision: Choose the implementation path (e.g., Next.js/React + Headless CMS, Webflow, Framer, or purely static HTML) that best supports the audit intake mechanism.
Phase 2: Content & Asset Production
Goal: Generate the collateral required for the website and the Go-To-Market (GTM) motion.
- Case Studies: Transform the 5 completed live Cold Audits into polished, client-facing proof assets.
- Website Copy Expansion: Draft all remaining pages (Services/Methodology, About/Trust Model, Contact/Request Audit).
- Audit Workflow Definition: Document the internal operational flow for how a requested Cold Audit is processed, agent-assisted, human-verified, and delivered.
Phase 3: Build & Integration (v1: Static + Tailwind)
Focus: Rapid deployment of the marketing engine and Live Teardowns.
- Scaffold Static Site: Initialize HTML/Tailwind structure (
/webdirectory) with #b8402c brand config. - Build Homepage: Implement the blueprint sections (Hero, Problem, Proof in Action, 3 Domains, Engagement Ladder).
- Build Live Teardown Pages: Create the interactive scrollable pages for the 5 foundational audits (Gilmore, Martel, CPFD, Gordon, Above the Gate).
- Form & Backend Integration: Wire the Layer 1a Cold Audit intake form to Formspree or the VPS (74.208.111.99) Node/Flask endpoint.
- Deploy: Push to production via the static-site-sandbox-deploy workflow.
Phase 4: Launch & GTM Execution
Goal: Soft launch, execute outreach, and secure initial PoCs/Retainers.
- Soft Launch: Deploy the site to a production environment and conduct final QA.
- Outreach Activation: Launch cold email/LinkedIn outreach using the Top 5 vertical templates, offering the Cold Audit.
- PoC Delivery: Execute the first few Threat Diagnoses and Focused PoCs based on inbound audit requests.
- Feedback Loop: Gather prospect feedback on the audit delivery and website messaging to iterate rapidly.
5. Evidence Governance & Human Oversight
The DOP trust model — operationalized human supervision over agent-assisted findings.
- The Evidence Hierarchy: All findings are classified as either Tier 1 (Verified) or Tier 2 (Indicative).
- The Fallback Protocol: If a proposed Tier 1 classification is rejected by human review, it automatically defaults to Tier 2, unless the human reviewer explicitly discards the finding as noise or requests more evidence from the agent-assisted backend. No unverified or rejected finding is ever presented to a client as Tier 1.
- Sign-off: Every client-facing finding requires explicit human approval.
6. Governance & Operational Rules
To maintain the core differentiator, the following rules apply across all phases of build and execution:
- No "AI Fluff": Every claim on the website and every finding in an audit must map to a specific evidence tier.
- Human-in-the-Loop: No automated report is sent to a prospect without a human partner reviewing and approving the findings.
- Audit First: We do not pitch retainers until a Cold Audit has been delivered and a specific threat has been diagnosed.
7. Next Immediate Actions
- Commit this plan: Add docs/project-plan.md to the repository to lock the project skeleton.
- Homepage Blueprint: Begin drafting the copy and structure for the remaining homepage sections (Proof, Differentiators, Footer).
- Tech Stack Huddle: Evaluate and select the web framework/CMS that best supports the "Cold Audit" intake and delivery mechanism.