# Threat Register – Overcome Fitness

**Status:** Draft (Benchmark)  
**Last Updated:** 2026-08-02  
**Reviewed by:**  
**Source Inventory:** `docs/clients/overcome-fitness/data-inventory-v1.md`

## Purpose
Identify specific customer-acquisition and retention failures grounded only in data from the Data Inventory.  
No speculation. No invented gaps. No solution language.

## Threat Entries

### Threat ID: T-001
- **Title:** Website paths observed returning dead pages
- **Signal Source:** Website (overcomefitnesscp.com)
- **Evidence Snippet:** As of 2026-08-02, `/trainers`, `/plans`, and `/power-cycle` return HTTP 404. Working paths include `/plans-pricing` and `/copy-of-home`.
- **Data Recency:** 2026-08-02 (freshness check)
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Notes / Context:** Confirmed current. Broken paths create dead ends for users following those URLs.
- **Human Decision:** Pending

### Threat ID: T-002
- **Title:** No booking integration visible on public website surfaces
- **Signal Source:** Website public surface
- **Evidence Snippet:** As of 2026-08-02, no booking system detected on the public website. Contact is form/phone oriented. Pricing page exists and includes a free-pass offer plus contact form.
- **Data Recency:** 2026-08-02
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Notes / Context:** Whether a booking tool exists behind the scenes is unknown without owner confirmation. GMB booking state remains separately unresolved.
- **Human Decision:** Pending

### Threat ID: T-003
- **Title:** Personal TikTok audience shows limited clear business attribution
- **Signal Source:** TikTok @byronslavin + website footer/social links
- **Evidence Snippet:** Live site (2026-08-02) links to @byronslavin. Prior public profile observation showed personal trainer/athlete orientation with limited clear Overcome Fitness business branding on the public surface.
- **Data Recency:** Link confirmed 2026-08-02; profile metrics/details prior 2025-08
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Notes / Context:** Relationship and current branding need confirmation.
- **Human Decision:** Pending

### Threat ID: T-004
- **Title:** Multiple related Instagram handles observed
- **Signal Source:** Instagram public profiles + live website links
- **Evidence Snippet:** Live site links to @overcometrainer. Related handle @overcomefitnesscp also observed in prior notes. Deeper content/engagement metrics incomplete.
- **Data Recency:** Live link 2026-08-02; prior handle observations 2025-08 / 2026-07
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Notes / Context:** Dual handles can fragment authority; actual impact depends on content and audience split.
- **Human Decision:** Pending

### Threat ID: T-005
- **Title:** Facebook city label mismatch vs website/directories
- **Signal Source:** Facebook public search label + website
- **Evidence Snippet:** As of 2026-08-02, Facebook public search title still labels the page as Shingle Springs CA while website/directories list Cameron Park.
- **Data Recency:** 2026-08-02
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Notes / Context:** Conflicting location signals can affect local consistency. Full page settings not inspected beyond public search label.
- **Human Decision:** Pending

### Threat ID: T-006
- **Title:** Weak or absent Yelp presence under current brand name
- **Signal Source:** Yelp public search
- **Evidence Snippet:** Strong current listing under Overcome Fitness not established in public search. Historical closed listing exists under a different address.
- **Data Recency:** 2026-08-02 / prior notes
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Notes / Context:** Fresh confirmation still thin.
- **Human Decision:** Pending

### Threat ID: T-007
- **Title:** Limited lead-capture surface beyond contact form / phone
- **Signal Source:** Website
- **Evidence Snippet:** As of 2026-08-02, public conversion path is primarily contact form and phone. Pricing page includes a free-pass offer, but no integrated booking flow was detected.
- **Data Recency:** 2026-08-02
- **Estimated Severity:** Major
- **Verification Tier:** Tier 2
- **Notes / Context:** Structural observation only.
- **Human Decision:** Pending

### Threat ID: T-008
- **Title:** Second related GMB listing observed (Overcome Power Cycle)
- **Signal Source:** Google Maps / directory observations
- **Evidence Snippet:** Prior audit noted a separate related listing at the same building (different suite) under Overcome Power Cycle.
- **Data Recency:** 2025-08
- **Estimated Severity:** Minor
- **Verification Tier:** Tier 2
- **Notes / Context:** May be intentional or legacy. Impact depends on current state.
- **Human Decision:** Pending

### Threat ID: T-009
- **Title:** No YouTube or brand TikTok presence identified
- **Signal Source:** YouTube + TikTok brand search
- **Evidence Snippet:** Prior search found no business YouTube channel and no clear brand TikTok account under Overcome Fitness naming.
- **Data Recency:** 2025-08
- **Estimated Severity:** Minor
- **Verification Tier:** Tier 2
- **Notes / Context:** Absence observation only.
- **Human Decision:** Pending

### Threat ID: T-010
- **Title:** No LinkedIn company presence identified
- **Signal Source:** LinkedIn company search
- **Evidence Snippet:** No company page found for Overcome Fitness in prior search.
- **Data Recency:** 2025-08
- **Estimated Severity:** Minor
- **Verification Tier:** Tier 2
- **Notes / Context:** Low immediate impact channel; recorded for completeness.
- **Human Decision:** Pending

## Summary
- Total threats drafted: 10
- Tier 1 (Verified): 0
- Tier 2 (Indicative): 10
- Current as of 2026-08-02: T-001, T-002, T-005, T-007 (and partial support for T-003/T-004 via live links)
- Still open / higher uncertainty: GMB completeness (affects T-002/T-008 context), deeper social metrics

## Human Review Gate
- [x] Fresh public checks completed for key website paths and FB search label (2026-08-02)
- [ ] Every entry is backed by real data from the inventory
- [ ] Every entry has a Data Recency note
- [ ] Every entry has a Verification Tier
- [ ] Stale observations remain clearly flagged
- [ ] No industry-stat or solution language remains
- [ ] Human has recorded a decision on each entry
- [ ] No invented or speculative threats remain

Once this gate is signed off (and GMB gap is either resolved or explicitly accepted as blocker), the Threat Register may be **Locked**.

**Reviewer sign-off:** _________________ Date: _________