# Door B — Self-Service Path (Minimum Contents)

Rule: Door B must be genuinely complete. A teaser Door B contaminates the whole program — this is the single thing that keeps reciprocity clean.

Format: a per-business playbook built from *that* business's 3–5 report findings. Not a generic ebook. One page per finding.

## Per finding, each page contains

1. **What to change** — exact field, exact value. For GBP: the actual name/address format/hours/category/description text, written out. For the website: the exact snippet or line.
2. **Where** — the exact screen and menu path (GBP / website CMS / Apple Maps / Bing Places).
3. **How to verify** — how the owner confirms it worked: re-check the listing, or re-run the exact AI query we used (prompt included) and see the expected answer.
4. **Time** — honest estimate ("~20 minutes").

## Standing sections

- **Schema block** — copy-paste JSON-LD (correct LocalBusiness subtype) with their real values, and where it goes in the site.
- **Review velocity starter** — how to ask for reviews without violating platform rules (what's allowed / what isn't).
- **30-day self-check** — five checks the owner can re-run monthly, including the AI-visibility prompt with the expected answer after fixes land.
- **Traps** — one page of what NOT to do in this vertical (common mistakes, e.g., fake review incentives, category spamming, churning GBP).

## Out of scope for Door B

Ongoing monitoring, competitor work, anything needing account access we don't hold. If a finding can't be owner-fixed alone, say so in one line and note that it's what Door A covers — as a fact, not a pitch. No "call us if you need help" footer on every page.

Tone: identical to the report. Physician, not salesman.